When news breaks journalists have to act quickly

In these cases, it might be worth considering hiring a digital PR agency that knows exactly what journalists want and how to get their attention.

Newsjacking

Newsjacking occurs when a brand or company jumps on an emerging news trend to provide content, opinions, graphics, expert commentary.

In most cases, if you can provide some telemarketing data relevant information or insight that adds to their coverage of the trend, they will be more than happy to credit you with a backlink.

It would be a good idea to set up some Google Alerts for keywords related to your industry, and keep an eye on industry news, so you can quickly jump on any emerging trends.

Acquisition of organic links

From day one, some SEOs have focused on earning natural links rather than buying them to try to manipulate search results.

Even today there are websites that do not use any form of active link building.

Instead, these webmasters channel all their hong kong phone number available time and resources into creating the best possible content, products, services, and websites.

Naturally, they rank for some keywords as a result of these efforts, or their website is found through other channels, and they acquire relevant links organically over time.

This can be even more effective if you identify and target keywords that are most likely to generate organic links, such as “your industry + statistics.”

Conclusion

Understanding how SEO link building has evolved over the years will help you avoid some of the more manipulative practices that can increase your chances of being penalized by Google or other search engines.

It will also help you identify link-earning opportunities from the types of websites that will really move the needle in your SEO campaigns.