When it comes to promoting a brand and its products, BTL advertising is a great ally. It is certainly important that you know what it is all about!
For this reason, in the following lines we will explain to you, with certainty, what this type of advertising is , what its characteristics are and why it is worth applying it. In addition, we will show you how you can do it.
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What is BTL advertising?
First, you should know that BTL is the uae telegram data acronym for Below The Line. This term refers to non-mass communication campaigns, which are aimed at specific market segments.
Therefore, BTL advertising is the way to reach these segments, through techniques such as creativity, surprise and a sense of opportunity, and in turn using innovative channels and methods to transmit messages.
Characteristics of BTL advertising
The main characteristic of BTL geo-dependence and geo-independence of a request advertising is that it is not developed through mass media and, instead, it takes advantage of new and direct marketing channels , including social events and telemarketing. Other unique features are:
Personalization
By segmenting the market, BTL advertising allows interactions between the brand and the target audience to be personalized, close and direct.
Temporary
Yes, this type of advertising has a beginning and an end. It is important to define your objectives and how long you expect to achieve them.
High dose of creativity
Innovation , originality and surprise dv leads are some of the words that describe the essence of BTL advertising. Creativity is what allows this strategy to connect with the target audience and make the most of communication channels .
Advantages of applying BTL advertising
Among the different advantages of BTL advertising, the following stand out:
Flexibility
BTL can be developed in both digital and traditional advertising formats. In addition, it can be introduced as a promotional strategy in different digital marketing methodologies and practices .
Quantification
Another of the great advantages of BTL advertising is that it is easy to measure its results.
Aspects such as contacts generated, call responses and product tests become metrics that help identify errors in time or certify that the correct steps are being taken.
Economy
By taking advantage of alternative communication and interaction channels, BTL advertising is much more economical than campaigns carried out through major media .
Steps to create Below the Line advertising
Now that you know what BTL advertising is, it’s time to talk about how to do it. To develop it successfully, follow these 5 steps:
1. Identify the market
This should be your starting point. Remember that BTL advertising is always aimed at a specific segment, determined after a market study .
2. Set goals
It is about asking yourself and answering the following question: “Why am I going to implement Below the Line advertising and what do I want to achieve through it?”
3. Set a budget
Although BTL advertising is characterized by its economy, you should still set a realistic and accurate budget to develop it.
4. Define a master guide
Based on your budget, target audience and objectives , establish a master guide that includes tactics, strategies and communication channels, among many other things.
5. Measure the results
Simply take advantage of metrics like the ones we mentioned above to evaluate the performance of your Below the Line advertising campaign.
And that’s it! Thanks to these 5 simple steps you will be able to successfully apply this novel and valuable promotion method, which can be aligned with the best marketing strategies .
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