On the road to business success, the first and most important thing is to ensure that the foundations of your company are solid enough to withstand any situation. What do we mean by this? Well, of course, we are talking about the values of a company.
A company’s values define from head to toe the ethical, moral and business principles of the organization, in addition to making the corporate identity, mission and vision of the company very clear.
In this article, we have prepared comprehensive and accurate content on what company values are, their importance, types of values, and how to effectively disseminate them within your business. Get ready!
What are the values of a company?
They are made up of all those ethical and spain telegram data professional principles on which we base all the activities within the company, which in one way or another show the identity and spirit of the company.
We could say that they are the personality traits of the company that, summarized in a simple and concise way, are used to convey to insiders and third parties the path that the founders or directors have decided to take.
The simplest way to “choose” them is to ask yourself who the company owner is and what he believes in, how he responds to crisis situations and how he wants his environment to define him. In this way, you can trace that personality and be able to determine the values of a company.
Furthermore, as a marketing strategy , corporate identity is essential to define aspects such as the target audience, tone of the message, needs, among others.
Why are business values important?
Have you ever come across a company smm marketing where everyone seems to be going in a different direction? Well, these are classic cases of businesses that do not have well-defined company values or are not respected by their members.
Below are some really positive aspects of having, applying, promoting and transmitting a company’s values:
- create a strong and solid organizational culture ;
- encourage staff to help with company objectives ;
- achieve low staff turnover;
- avoid differences of opinion among workers;
- clear perspective and change of thinking for new talents;
- provide the opportunity to fulfill and contribute in scenarios that are aligned with the company’s values and have a presence in corporate social responsibility campaigns ;
- generate trust and credibility in customers, suppliers, employees, etc.;
In order for each member to have a sense of belonging to the company, you must create an environment full of values!
9 Business Values Every Business Should Cultivate
Let’s review the essential values that dv leads every company should have:
1. Honesty
Transparency, sincerity and frankness are values that the public today not only wants from companies, they demand them.
This has to do with using the truth as a tool to gain trust and credibility in the environment.
2. Quality
We live in a world where everyone claims to have the best products on the market. But one thing is to say it and another is to guarantee it.
Products must meet the established and promised parameters, which can only be close to perfection .
3. Punctuality
We are not only talking about respecting the delivery times of the merchandise. We are also giving importance to punctuality at the time of arrival and departure .
Also, take special consideration of the time of clients , suppliers and partners in cases of meetings and invoice payments.
4. Passion
Few things attract customers more than seeing people who enjoy what they do. Therefore, having passion as a company value will serve to create and maintain emotionality at its peak and transmit that motivation to the outside world.
5. Competitiveness
Having a clear goal that you can only achieve by being at the top is a value that very few manage to put into practice.
Your company can only be the best if you demand the best . When this happens, morale, passion and motivation will never be lacking and organizational growth is a natural consequence.
6. Teamwork
When have you ever seen a sports team win championships based solely on individual talent? Probably never.
Team management emerges as an important need in corporate environments where tolerance, respect, admiration and consideration are the priorities.
But this does not end here, the values of a company are linked to the personal principles of the heads of the company. Therefore, values such as freedom, resilience, loyalty, solidarity , among others, can also be considered.
7. Customer orientation
A company that constantly strives to rethink its value proposition to meet the needs of its customers has everything it needs to grow sustainably.
In the end, businesses only continue to exist because their customers choose them to solve a problem or gap, through products and services. In other words, the customer is the central axis of a successful company.
That is why customer orientation brings so many benefits to corporate processes. This value can be incorporated into the organizational culture with the following measures:
- implement a Customer Success department ;
- define clear goals and OKRs;
- Conduct interviews with current and potential customers to understand their perceptions;
- personalize offers;
- use Artificial Intelligence tools that generate data on interactions between customers and companies;
- map the touchpoints of the consumer journey;
- promote effective Customer Experience actions ;
- etc
8. Social responsibility
Taking into account the above point, the role of companies in improving the quality of life of people, starting with their clients, is evident. But this movement can be further strengthened when it extends to the community in general.
To have a broad and positive impact on the society around them, businesses must strengthen the value of Social Responsibility .
That is, they can carry out collective actions to make their resources generate benefits for people who do not necessarily establish a consumer relationship with them.
Some examples of this process are:
- financial and structural support to non-profit institutions that act on causes of interest to the company;
- creation of educational courses and workshops to transmit the knowledge it produces;
- Supporting small and medium-sized entrepreneurs to stimulate their growth in the market;
- developing a free, more limited version of your software or app for those who cannot afford the main product;
- etc
9. Problem solving
When entering the corporate world, it is best to eliminate the illusion that a perfect scenario can be built without any problems. This is impossible, since in the attempt to grow and improve, limitations arise that the company must overcome.
That’s why the value of problem solving is so important in the business environment.
Employees and managers should always encourage solution-oriented thinking, thereby avoiding wasting time finding someone to blame or regretting what didn’t work.
This is one of the core values of the organizational culture at Rock Content . We do this with interesting and effective resources, such as:
- Constant alignment meetings between managers and analysts, in a 1:1 (one on one) format
- spaces for dialogue to propose ideas and solutions for identified errors;
- application of the PDCA methodology, which seeks the root cause of each problem;
- inter alia.
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How to spread a company’s values?
Define them clearly
It may seem obvious, but you cannot disseminate company values that are not well defined and established.
This means that you must ensure that they have not been transmitted in a way that could be susceptible to subjective interpretation.
If you need to explain to your employees and partners what your values are, then they are not clear enough.
Taking advantage of technology and e-learning platforms
This is with the intention of spreading business values permanently and continuously to the members of the organization.
Through “induction courses” or institutional welcome plans, it is possible to train new talents and ensure that they have an in-depth knowledge of the values, principles, mission and vision from the beginning.
Prospect people with similar values
Changing the way of thinking, and even more so when we talk about principles, is an almost impossible task.
Therefore, choosing candidates who share the same values as the company is a good practice to ensure that they will not only feel more comfortable working for you, but will also speak better and be more productive.
Use all channels
You need to use every opportunity and means possible to spread your corporate values.
Furthermore, ensuring that your public and private actions are in accordance with these principles is the best way to tell the world that your company lives in congruence.
