However, the fact remains that if you have an older website, you have an advantage. As long as the site is actually relevant and valuable to the target keyword, an exact match domain name (one with the target keyword in the URL) can help you rank. Keep in mind that Google has announced that it will penalize irrelevant exact match domains.
The authority of your website
is also important, as covered by Google’s E-A-T (Expertise, Authority, Trustworthiness) principles. That is, content from well-known sites is prioritized over content from brand-new sites. phone number list While there’s not much you can do in this regard if you’re brand new to content, optimizing your site from the start will help in the long run.
If your website “matures”
into a fully optimized website and you consistently publish high-quality content, you can stay ahead of the competition. 7. Link Profile Especially your backlinks, but internal link structure and blockchain: the technology that transforms the way we do business outgoing (external) links are also important. All three types of links typically link to anchor text, and the context between the linking page and the anchor text is also important.
Backlinks/Inbound Links
Backlinks are like the “voting system” of the internet. When a website links to your page, the website shows that you are a trustworthy source. This is why backlinks have been and remain the most critical ranking factor in SEO. However, since the past five years or so, Google has b2b reviews changed its algorithm so that the quality of incoming links is now more important than quantity alone.
Additionally, the relevancy
of the backlink source is also important: if you are a digital marketing website and suddenly get a backlink from a high-quality website covering basketball, then it will most likely not be counted. Outbound Links It is also important to use outbound/external links to websites that are naturally relevant to your content.
This tells Google
that you are conducting research on your content. Internal Linking An internal linking structure can greatly aid indexing. It will tell Google the overall structure of your site and pass some authority between pages. It will also help your website visitors find the information they need, improving the user experience (UX).
