Media interactivity has been around for a while now. Since the mid-2000s, the Internet has been paving the way for it to become the most important and widely accessed media.
Today, in 2020, the Internet’s hegemony in society’s discussions and, by extension, in the types of content people consume is undeniable.
Because of the Internet’s architecture — a communication network that is fundamentally horizontal and decentralized — interactivity is one of its remarkable characteristics.
We can summarize interactivity as the finland phone number dataexchange of messages and actions between two sources, both of which receive and send answers.
However, interactivity is one of of Agency those terms whose meaning is so broad, used to describe so many things, that it has lost its appeal over time.
In fact, everything can be interactive, even watching television and changing channels at the commercial time.
But is everything interactive in of Agency the same way?
To answer this question, first, we need to ask we generally aim to encourage active ourselves what is more relevant for content to be truly interactive.
Among several answers, we will present one in this article: agency.
Don’t you know what it’s all about? Are you philippines numbers interested in learning about its role in building interactive content that generates a good user experience? Continue with us!
- What is agency?
- When does the content agency take place?
- How can agency improve your content?
- What are the best tips for interactive content related to agency?
What is agency?
Right from the start, it is important to make a distinction of terms. For students of sociology, philosophy, and communication, agency is one of the central ideas in the thinking of French philosophers Gilles Deleuze and Félix Guattari.
This agency (agencement, in French) has to do with how various social elements interact and exchange with each other on a recurring basis.
Although it is a very interesting concept, the only relationship between it and the agency we speak of in this article is the name.
In addition, both are appropriations of the general idea of agency, which means an action or intervention to produce a particular effect.
Agency is a concept used by several media studies, with great prominence to the author and researcher Janet Murray in the book “Hamlet on the Holodeck”.
