Fundamentally, inbound marketing aims to intelligently influence a purchasing decision long before it appears in the mind of the person making the decision, that is, throughout the entire process that a person goes through until deciding to buy a product or hire a service, even when they value repetition.
In this sense, the work of inbound marketing is materialized in these 5 phases of the purchase funnel:
- Awareness: when the consumer becomes aware that he or she has a need that your project could satisfy and already considers you as one of the options.
- Consideration: When the consumer carefully evaluates all the options they have identified, including yours.
- Preference/Intentionality: when, after evaluating the options, one opts for a specific one due to emotional and rational factors.
- Purchase: when the purchase is made.
- Repeat Purchase: When you repeat the purchase.
The idea, as I explained, is that you can influence these phases in an intelligent way; this is what inbound marketing is really about in all its complexity.
Only for large companies?
Absolutely not.
It is true that, applied in all its complexity and scope, inbound marketing requires many assets and, therefore, not all companies are in a position to materialize such a full application from the beginning.
But the good thing about it is that it allows you to ‘change your mindset’ and learn to act differently when it comes to getting clients.
Inbound marketing is therefore also applicable to small projects run by entrepreneurs and freelancers.
Especially the mindset of working to ensure that your project is present in a non-intrusive way in each and every phase that a consumer you can help goes through.
The goal is to really help him, if you can.
You may be interested in receiving my free training on
intelligent email marketing inbound marketing for freelancers and entrepreneurs, based precisely on this perspective.
It is important that you understand cambodia email list a concept that is at the heart of inbound marketing: Always Be Helping .
It means that the perspective is to
always be there to truly help the client or potential client.
It therefore abandons the traditional
paradigm of the sales teams of the 80s and 90s of Always Be Closing.
It is not about selling always and 6 it provides data to under any circumstances, but rather about having a helpful approach and accompanying the customer in the purchasing decision process as long as we can solve the potential customer’s problems as a company.
Check out this more detailed explanation of the concept .
About inbound marketing tools
First of all, and before going into some specific tools, I would like to explain what they have in common:
- They are designed to manage maldivian lads all phases of inbound marketing.
- They are not usually cheap.
- They allow you to not only create content, but also perform lead scoring and lead nurturing.
- Its presentation is usually aimed at something like ‘the comprehensive tool for your marketing’.
