It is not enough for a business to simply launch an advertising campaign. It is necessary to regularly monitor the process, analyze and adjust it. And only through complex australia whatsapp data work can the desired results be achieved. Let’s look into this in more detail.
Marketing cycle and main risks
Step 1: Launching an advertising campaign
The advertising campaign is launched either by employees, i.e. the work is done in-house, or by agency specialists or freelancers. Certain risks arise already at this welcome email: from onboarding to user profiling stage. Firstly, this is the need for control. However, the control that exists, for example, in Yandex Direct, is not enough, since it does not take into account a large number of factors that influence the process of error occurrence. Therefore, it is necessary to use additional services. Secondly, this is the risk of losing money if it is not detected in time.
Step 2: Setting up reporting
Once the advertising campaign is launched, the reporting stage begins. Reports are an important thing for business, so they need to be updated regularly. As a rule, this is done by analysts and BI developers from third-party agencies or from the staff.
At this stage, there is a high risk of making a mistake in the reporting, as it is compiled manually by processing a large amount of data. Inaccuracy can affect the correctness of the decision and, as a result, lead to the loss of the result.
Step 3: Optimizing your advertising campaign
You have launched advertising, set up reporting, now you need to move away from the general rules and increase the effectiveness of the campaign with new phone number united states of america original methods. To do this, you need to contact a marketer or analyst. They will help you understand how advertising works, what growth points there are to improve the result. At this stage, hypotheses are searched for and tested.
The following difficulties may arise here:
- Lack of understanding of what factors of Analytics Mistakes influence the effectiveness of an advertising campaign.
- The risk of choosing the wrong hypothesis and not stopping an ineffective one in time.
- Huge amounts of manual work in the process of testing hypotheses.
How to deal with risks in the marketing cycle
Risk of error
In order to make as few mistakes as possible during an advertising campaign, you need automatic control and a quick response system. To do this, you need to set up triggers that will monitor how the advertising campaign is going and promptly notify you when something goes wrong. Such automation will reduce to zero the likelihood that you will miss a mistake and, as a result, lose your marketing budget.
Reports
Companies often prepare reports manually. However, in the modern world, high-quality automation systems have long existed for both of Analytics Mistakes reporting and end-to-end analytics. It is important to remember that today you can no longer be competitive if you do reporting manually and your managers do not have up-to-date information on hand every day. Competent automation allows, on the one hand, to avoid mistakes, on the other hand, to save money, time and effort, and also to always be aware of all advertising processes.
Testing hypotheses
This process can be automated in so-called DSS (Decision Support System) systems. First of all, it works on the basis of artificial intelligence, automatically processes data, searches for patterns, generates insights and turns them into hypotheses. They also help conduct incremental analysis.
A year ago, DSS systems were not so popular and understandable of Analytics Mistakes to users, but today almost ⅔ of the work at stage 3 of the company’s marketing cycle is automated using DSS. And this trend will continue to develop.
Tools
As a tool for solving the above-mentioned tasks, you can use the FAIR BI service. This is one of the most powerful ETL systems in the world.
