Creation
It’s time to get your hands dirty and bring your plan to life. This is when you’ll create your business’s content and content marketing assets.
But what would be your business assets?
Content marketing assets are anything that can generate business or sales opportunities for your company . Well-written blog content , a social media post, a capture page, a digital reward , are all examples of assets.
When you implement a content strategy effectively, content pieces become true assets for your company. In other words, they can bring new argentina phone number data customers to your business and, consequently, more money.
Of course, it may take some time to see a return if you are just starting out, but even so, each asset in the company will appreciate more over time.
And speaking of which, check out this success story where sales were doubled thanks to content marketing .
3. Distribution
Producing the right content is useless if people don’t see it. That’s why content distribution is an important step in implementation.
In planning, you define the channels you intend to use, taking into account the media most used by your persona. But here, in distribution, it is time the chosen channels to and make sure it reaches the largest number of people possible.
The most widely used strategy for distributing what is power point? complete information content is SEO, or Search Engine Optimization . It is nothing more than making your content search engine friendly, with the aim of gaining top positions in the results pages .
However, you don’t need to and shouldn’t live solely on organic traffic. Paid media, such as Google Ads and Facebook Ads , can also help distribute your content. Social media is also an excellent tool for distributing your content . And you should consider it in your strategy.
Another point to consider is that your company doesn’t need to work on all channels right away. I see some businesses trying to do everything at once and failing, due to lack of manpower or money. Focus on the channels that your persona uses the most, or the most profitable for your business, and expand gradually.
4. Measurement
Has the implementation of content marketing philippines numbers the chosen channels really worked? Is your content production bringing results? Answering these questions is essential when evaluating the performance of your actions.
First, you need to understand which performance indicators, or KPIs , are most relevant to your strategy. This will vary depending on your company’s objective, as defined in the first step, planning.
The most common metrics for monitoring in a content strategy are divided into three categories: reach (website visits or impressions on social media), engagement (link clicks, likes and comments) and conversion (generation of the chosen channels leads, opportunities and sales).
Which of these are most relevant to your business? Focus on the most important indicators for your business and see if they are in line with your plan.
If everything is fine, great! It means you should scale your strategy and reach more people. However, if something is wrong, correct or change the strategy until the results are favorable.
