In modern conditions, for the successful operation of almost any company, digital marketing is necessary, which involves a combination of real advertising and promotion on the Internet, where it is necessary to have your own representation. Moreover, it should not be just a website, but a good website – high-quality, interesting, beautiful and informative. These are the ones that users like.
But in order for them to find you in the israel whatsapp data vast expanses of the network, the resource must first be appreciated by search engines. There are a number of errors and problems due to which, when ranking, Yandex and Google will simply “turn down” even a site with good “stuffing”. This means that the audience and, accordingly, your potential clients will not be able to see it in the first positions of the search results. We are talking about the technical characteristics of the site. Let’s consider the main, most significant of them.
Technical parameters of a good website
The next set of tools should allow for quick and clear processing of requests from users, administrators, and search robots themselves.
- Content management system (CMS). It should be convenient, which means it should allow the owner or webmaster to easily fill the resource with text. A good engine provides easy installation of tags, writing the correct URL addresses of pages, scaling to improve functionality without a comprehensive reinstallation of the site.
- The speed of loading website pages. The less time it takes, the greater the chances of keeping the visitor on the resource. To ensure high speed, do not overload pages with heavy elements. For example, it is important ability to influence the local to optimize the size of images for publishing on the Internet. In addition, you need to correctly use tools such as JavaScript and CSS.
Setting up mirrors .
Each site is initially available at two addresses – with www and without www. Before indexing, search engines perceive these mirrors as two different resources. In order to successfully promote a project, it is necessary to “glue” these addresses, in other words, set up mirrors. The process involves combining both copies of the site, after which automatic redirection of users from one address to another is established.
Other .
Also essential for promotion are such site parameters as a human-readable address of the link to the resource and its individual pages, correctly written meta tags (they should correspond to the content of a specific page and not mislead), a generated robots.txt file, and the presence of a site map (sitemap.xml).
The above-listed characteristics jiangxi mobile phone number list of the site are far from a complete list of rules that must be follow so that the promotion of the resource turns out to be a successful event. You can learn more about the technical parameters from SEMBOOK, as well as from the authors of this encyclopedia of search engine promotion – specialists from the Ingate agency.
