What is a funnel? What are the stages of the conversion funnel? In this post you will see what a conversion funnel is, the types of funnels that exist and how to create a free funnel. A conversion funnel is a methodology that we use to plan and define the […]
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In this post you will see what Google Scholar is and how the bibliographic. Therefore, search engine works to find free articles, theses, manuals or books in 2022 using Google Scholar. Google academic or Google Scholar is the perfect tool to search for scientific articles and obtain well-documented information. Below, […]
Similar web What is Pro is the paid version of the Similarweb tool (I told you about the free version a few. Therefore, weeks ago) where you have more features and gives you more data than the free version. With Similar web you can obtain data from more than 100 […]
In this article I leave you the interview that Iñaki Alcaraz (Managing Partner of AGLV) recently gave me, in which we analyzed the current situation and the need that . Companies have to reconnect with their customers through purpose. Here you have the video of the complete interview, and right […]
I recently wrote an article reflecting on the eternal dilemma about managing a company’s short and long term , or what is the same as deciding to focus efforts on generating short-term sales and the strategy that leads us to refocus the company and achieve greater benefits . I just […]
I recently wrote an article about the economic benefits obtained by companies that opt for long-term strategies , in which it is clear that those who care about providing solid solutions to the needs of their clients (ultimate objective of strategic projects), They are the ones that obtain the best […]
Let’s see, cuchi cuchi, a guide to filling out a sheet of paper with 12 boxes? Man, at least let’s know what to put in each box. No? A quick review… okay? But, the first thing you’ll need to do is download the Chatbot Design Canvas template (thanks to Srini […]
Hello! How’s it going out there? How good? Because it has to go well! And, if not, just know that it won’t take long for him to get better. Macachesenlamar, I’m telling you! Today, the truth is, I bring up a tricky topic (and I don’t have much of a […]
This is still a problem in our society…hahahahaha. No, I mean that, for example, you avoid words like “satisfied” and change it for an asexual synonym such as “at ease,” which works for both girls and boys. Do you catch? When the above is not possible, try to speak in […]
The 11th advertising festival of the Valencian Community , La Lluna. Organized by ComunitAD (Association of Advertising Communication Entrepreneurs of the Valencian Community). Has presented its new edition that is marked by sustainability and creativity as a generator of business and social impact. The event will be next Friday. December […]
Investment in marketing in 2021 in Spain begins to pick up the pace . In 2021, the investment figure reached 28,277 million euros, 7.2% more than the 26,416 in 2020. This figure represents 2.3% of GDP, 0.1 point less than the 2.4% that represented a year earlier. This has been […]
The Soccer World Cup is being held this year unusually in November, so the most famous tournament in the world of football will have to compete unstoppably with the always bustling Christmas season (and more specifically with good old Santa Claus) . The new Fox Sports spot for the FIFA […]
