Do you want to use Inbound Marketing to generate more leads , visitors and more customers? Before you start setting up Inbound Marketing, you first need to know what it exactly entails. That is why we have explained this in this blog.
What does Inbound Marketing entail?
This form of marketing does not involve looking for customers, but rather ensuring that customers can find the company themselves.
Inbound marketing is a marketing method where you attract customers by actively helping them during the buying process. This form of marketing is a sustainable strategy for companies. The potential customers are not disturbed online by traditional marketing instruments and do not quickly realize that they are actually being influenced. Traditional marketing instruments include advertisements, direct mailing and cold calling . Inbound marketing fits in well with the changed buying behavior of B2B marketing. In short, inbound marketing is creating targeted traffic on your website or other online channels.
Nowadays, most consumers prefer to search for a solution or product themselves rather than being advised/influenced. The orientation process usually starts online. The target group searches online for advice, which is why you want to be highly visible on the search engines for the target group. By using smart keywords, you can put your company on the map. For this, you need good content that meets the most important SEO requirement .
What are the benefits for your company?
This new way of marketing is a very simple and dataset easy to use method for many companies. The advantages of inbound marketing for marketers and companies are as follows: you know exactly who the customer is, customers find you via search engines, social media and referrals. It increases visibility with the right target groups. With the customers you can easily create interactive communication and it gives lower costs per lead.
In this method of marketing, all departments are in contact with the customers. This means that Sales and Services come to the forefront with the customers. This makes good use of the marketers and sales/service employees and offers them a lot of value.
Want to know more about why your company should start with inbound marketing? Read another blog about 6 conditions to start with inbound marketing here .
What marketing tools can you use?
Inbound marketing involves using various gregory simon hub & stigter modern online marketing tools. These tools promote the inbound marketing process and ensure that you are able to measure your online marketing activities.
The most important and most used resources are:
Content marketing : content marketing is a agb directory way to reach, engage, convert and retain potential customers. This is a technique that revolves entirely around creating and distributing valuable content for specific target groups. In this case, B2B customers.
Seo : When using inbound marketing, SEO is very important. SEO is a tactic that ensures that the organic traffic on your website remains high. By optimizing content for searches in Google in particular, you increase the chance of potential customers.
Social Media . Because you can reach a large number of potential customers on social media and they can reach you, there is a greater chance of more conversions.
