Autumn of good news at Blendee: in the latest version, new versions of features intended to increase the performance of sites and eCommerce with a view to personalizing the customer experience have been released.
These include the new version of Smart Search , the intelligent search function that allows you to personalize the search for content and products in sites and e-commerce thanks to the contribution of artificial intelligence .
Graphic layout, but not only: with the new Blendee Smart Search, personalization becomes 360° and shows all its effectiveness .
>The results are personalized according nepal phone number data to the group of different users who approach the search: all this translates, on the user side, into a better browsing and purchasing experience and, on the site/eCommerce side, into an increase in page views and an improvement in the conversion rate.
Internal search engine: is it really that important?
Attractive graphic layout, optimization of navigation and purchase flows, high-performance browsing experience from mobile devices, SEO-optimized content: in the design phase of sites and e-commerce, attention to internal search functionality is too often, although wrongly , forgotten .
Most of an online user’s navigation paths start with a search (think for a moment about Google, Amazon) and this also applies to sites and e-commerce.
>Recent studies show that only 30% of the most important goal of seo is to rank your content higher in search engines. users who visit a store search for products in categories : the remaining percentage, when they have clear ideas about the product they are interested in, search for it via the dedicated box .
>The speed and relevant results thus allow users to continue their journey, concluding, in the case of e-commerce, more easily the purchase.
With data in hand, it is therefore clear that being bf leads able to improve the performance of intelligent search in terms of personalization becomes fundamental .
Blendee Smart Search: Artificial Intelligence and Personalization
As mentioned earlier, Blendee’s smart search allows for a high level of customization of the results offered to the user .
The artificial intelligence algorithms used by the platform to personalize. The on-site and off-site browsing experience condition the results , allowing you to prioritize particular content and products.
This means that you can show or hide certain product selections to particular groups of users.
To get into more detail, Blendee’s smart search allows you to configure:
- content type : i.e. choose to open the search to all content. On your portal or only to specific types (blog articles, products);
- segment: you can choose to create different recommendations based on the segment the user performing the search belongs to;
- algorithm : in smart search, it is possible to insert recommendations. By exploiting the different types of algorithms present in the platform;
- Search fields and layout : to make the search field graphics. Consistent with the graphic style of the site and also perform well in terms of user-friendliness.
