The B2B buyer journey describes the path that your potential customer takes towards a purchase. This path starts with the awareness of your potential customer for the products and services that you offer, to the final decision to purchase your products or services.
The B2B buyer journey has 3 phases: Awareness, consideration and decision. Understanding the behavior and thoughts that your customer has during these three phases is essential for your chances to sell more of your products or services. In addition, you have a greater chance that your customers will return to you. In this blog we therefore give you 4 steps on how to set up your ideal B2B buyer journey.
Create a buyer persona for your B2B buyer journey
A buyer persona is a mostly fictional character. It describes a gambling database part of your target group in great detail. This target group consists of your (potential) customers, but also all other stakeholders of your B2B company. A buyer persona is a description of your ideal customer, based on extensive research. Before you can draw up a buyer persona, you must first gain insight into the wishes, needs and challenges of your ideal customer. Nowadays, a buyer persona is essential to get a good, clear picture of the target group. Especially in the B2B market, where purchases are usually expensive and purchased in large quantities, a buyer persona is very useful.
Your B2B buyer journey during the awareness phase
In this phase, your potential customer becomes aware of a need or a problem that he experiences. It is therefore important that you share various specific topics about the needs that you can fulfill or the problems that you can solve. You can do this by sharing content such as articles on social media, blogs, vlogs or infographics. As a B2B content marketer, you want to end up as high in the search results as possible. Therefore, it is advisable to gregory soehner president en hoof uitvoerende beampte share a lot of content about your services in this phase, so that a large part of your target group can be reached.
Your B2B Buyer journey during the consideration phase
This is the most important phase. In this phase, your potential customer has noticed you. He has seen your product or service and realizes that it is able to fulfill his need. In this phase, he considers your offer and that of your competitors. It is agb directory important in this phase that you make clear what makes you unique as a B2B organization. If you have clearly established the data and interests of your target group in the buyer persona phase, then it is easy to publish tailor-made content for your potential target group.
Your B2B buyer journey during the decision phase
During this phase, your potential customer has shown genuine interest in your product or service. Your potential customer has now become a lead. From now on, the potential customer is transferred from the marketing team to the sales team. It is important to take action immediately. A “warm” lead is ideally followed up within the first few hours. It is important to gather a lot of information about what products or services your lead makes or offers.
