June is the month that definitively opens the doors to summer, sunshine, the first beach holidays and… Summer sales .
The long-awaited shopping date is set, in most Italian regions, for July 2nd : it is time to “fine-tune” your eCommerce and implement the best strategy to relaunch and increase sales .
Here are some valuable tips to put into practice right now!
#1 E-commerce marketing: a good marketing strategy for summer sales starts with the store
Advertising campaigns, email marketing uae phone number data activities, SMS marketing, and much more: how often do we focus almost exclusively on activities aimed at increasing the number of visitors to our store, forgetting, on the contrary, to improve the browsing and purchasing experience.
Updating the prices showing the if what is a warehouse management system? insights for 2025 discount is only the first step: it is necessary to make the products being promoted clearly visible in order to better guide the potential customer.
- Create a dedicated Summer Sale store bf leads category and make it easily accessible from the homepage and navigation menu.
- Capture user attention with eye-catching promotional banners.
- Personalize the browsing experience of those who land on the store with personalized and dynamic product recommendations .
- Activate personalized upselling and cross-selling strategies .
- Guide the “anonymous” user to discover reserved promotions , inviting them to register, or recognize your most loyal customers and engage them with dedicated offers , communicated through captivating behavioral messages .
- It incentivizes users to purchase by offering free shipping even for very low thresholds and makes it clearly visible on the shopping cart page.
Web personalization activities play a fundamental role in improving a user’s browsing experience, guiding them towards purchase.
#2 Marketing strategy and summer sales: acquire traffic with ADS campaigns
While existing loyal customers are a great cluster to focus your summer sales marketing strategy on, the days leading up to the start of the promotions can still be used to acquire new potential customers.
So ADS campaigns on Google and social media can be a great tool to use.
#3 Email Marketing Automation: Unlock the Potential of Your Email List
During sales and promotions, email marketing remains one of the most effective channels to engage your users and customers .
