As essential in content as it is effective in form: we are talking about web push notifications , one of the most effective tools we can have to engage and engage our users even when they are not browsing our site/eCommerce
Ideal for informing , communicating news and offers , web push notifications have the enormous advantage of being able to be use even on anonymous user clusters , that is, users who have chosen not to provide data and contact information such as email or telephone numbers, but who have still chosen to subscribe to notifications.
Quick and easy to set up, push notifications iceland phone number data record very high opening rates , sometimes higher than newsletters themselves, have arguably lower costs than SMS and allow a high degree of content personalization thanks to the ability to segment your audience based on numerous criteria ranging from personal data to behavioral data, life cycle information to data collected in real time.
Web push notification: new configuration and simultaneous sendings
Blendee is enriched with a new feature: with protecting web server os from internet attacks the new version, the Push Notification function has been introduced, which allows you to create and manage simultaneous push notifications in a few simple steps , as is already the case for SMS and newsletters.
While until now push notifications could only be configured as triggers and managed within Experience Manager, they are now simply accessible as a standalone feature from the menus.
By accessing the “Push Notification” section, it is rich data now possible not only to. Manage a mass sending of notifications , as expected, but also to take. Advantage of a simple configuration wizard that allows you to:
- choose the notification mode (persistent or automatic disappearance);
- set display priority ;
- select the user segment you want to reach;
- identify the date and time of sending ;
- Customize the content in terms of title and text.
Effective notification ush? Put them to the test with A/B Testing
One notification, multiple versions: Choosing the most effective and high-performing content is the first step in an effective strategy.
- Define your notification variations
- Establish your user sample
- Choose the parameters by which you want to judge the best performance
- Configure and start testing
