Strategies and tactics to qualify your leads
The more information you get about your users, the more likely you are to convert a prospect into a lead first, and then into a customer.
How to do this? The answer can be summed up in two simple words: progressive profiling . In our many in-depth articles on audience profiling and segmentation strategies , we have seen how it is possible to learn a lot about our users by collecting and analyzing personal data , behavioral information about, for example, browsing and the purchasing journey. Very often, however, this information is not enough to bring out key data that can be more closely link to interests and preferences , needs and requirements .
To do this, it is advisable to implement a ghana phone number data profiling strategy that involves a direct request for data and information from users , all through the use of effective dynamic profiling forms .
Progressive Profiling: What is it and why is it so important?
The term progressive profiling is define as speed of getting a site into the index a technique by which the contact is progressively profile by collecting data and information repeatly during different phases of the customer journey .
As you can easily guess from their rich data name, they allow you to personalize the collection of data and information based on the user’s browsing context: in a word, it is possible to show different users different questions, even at different times, making everything consistent with their browsing experience.
It is not possible to ask our users for all the data and information we might need as soon as they land on our site or fill out one of our forms, but it is essential to ensure that it is the users themselves who release it in a completely natural way.
Progressive profiling allows exactly this, allowing you to ask for the right information at the right time .
