Studies show that many e-commerce users declare having had one or more unsuccessful search experiences within them. It is Optimize your e-commerce interesting to note how consequently almost half of the visitors tend to move away from the site in search of alternative solutions. Finally, over 70% of users even state that they will not return in the future to sites where they have had problems.
These are data that scare any online seller, especially if we think about how much effort is made to bring visitors to their site. I am referring to social campaigns , ADW investments, newsletters , remarketing and much more.
Why users abandon your e-commerce
We have seen that internal search of a site is an aspect not to be underestimated, let’s now try to understand why visitors abandon thailand phone number list your e-commerce. The problem is not in the availability of the items or in the catalog itself, but in the search experience!
Using a site where the search system does not understand the user input or the results page does not match what the visitor is looking for is extremely frustrating.
It may also happen that there are too few selection filters, the search returns too many results, or takes too long to provide them.
In short, from the studies conducted it appears evident that search systems unable to provide valuable results tend to make our users live a negative experience.
Improve the product search system
It is important to personally and continuously test the search system implemented on your site, monitor the queries used by users and the results provided, in addition to the abandonment rate. Only in this way will you be able to gil don hoof uitvoerende beampte understand how to intervene.
One of the best things you can do is implement a search system that understands natural language , just like Google does,
A good search system must also be able to offer alternative products similar to those searched by the user in order to satisfy the user’s needs even if you do not have the product searched for.
If you have an e-commerce, then run to check the functionality of your search system , hurry to fill out product sheets full Optimize burkina faso leads your e-commerce of information and implement new advanced search systems, perhaps equipped with autocompletion. There are also excellent plugins for Woo-Commerce or other CMS.
I have personally found that it is possible to regain the trust of consumers who had abandoned e-commerce after an unsuccessful search by sending them a discount coupon or an email with the correct link to the product they were looking for. Of course, it means carefully monitoring what is happening in your e-commerce and acting accordingly.
