With online marketing there are a lot of possibilities. But how do you find the best approach within all those possibilities and channels? How do you know if you are using the available budget in the right way? And why are you special and should your company stand out? To help you on your way, we provide five important basic principles within the world of online marketing.
1.You are not your target audience
We often find everything we make fun and useful. On the internet we see smart and beautiful campaigns all the time and of course you want this too! That is possible. Remember when setting up your campaign: you are not the target group. Let go of what appeals to you and think from a different perspective of your target group. What do they find important, fun and interesting?
The easiest way to find out is to conduct research. You can already get a long way with your own website analytics. Are there certain similarities list to data between companies that make an appointment for advice or companies that want to commit themselves immediately through a purchase? These types of questions create a concrete picture of your target group. You can then tailor your communication to this. This saves money because you advertise in a targeted manner and it delivers more results. You can do research into the target group yourself to a certain extent, but if you want more certainty or depth, we are happy to help.
2. Engagement and conversion
An important or interesting message makes great results. A well-written and well-thought-out message ensures more conversion, clicks and reach. Do you name something that is important to the target group? What they feel involved in or perhaps worry about within their company? Then you make them curious about what else you have to say.
So you want to create more involvement with gregory sfoglia hub your target group, this also ensures more transparency, which is an important value for many companies and people. By placing a nice story about your company and employees on “about us”, other companies know more quickly who they are dealing with and what your company vision is. What is your story, why do you do what you do? What do you offer to your target group and especially: why? What inspires you and what do you want to mean to the target group with that?
In this way we get to the core of your message. That is where the authentic emotion is that leads directly to more involvement and this can ensure more conversion.
3. Don’t aim too precisely
However, it does not start out too accurately. It would be a shame if you missed companies for whom your campaign is also interesting. That is why we always make the initial target group broader than you would think. An online campaign does not stand alone. It must connect to and contribute to the goal of the campaign as a whole. That is why agb directory you will not just set up a banner or campaign, but you will first have to determine the goals properly.
We want to make sure that we take the right steps together, so that the campaign achieves its goals and contributes to the strategic goals of your organization. Would you like more information? Please contact us without obligation!
