After a year’s break, we were able to meet again in large numbers and discuss campaigns, strategies and target ROAS. It was a bit of a shock to be in the same room with so many people. But we all had a PCR test, so our shyness soon passed.
Tomáš Hanáček opened the
Camp with the topic of GA4 ( pdf ). He gave us a nice summary and explained who should consider switching to GA4 – a large website that will solve the loan database problem with sampling, projects.
with a website and an application. He advised to deploy it for e-shops and other websites, but only as a supplement to UA. In his presentation you will also find how to simplify the implementation via GTM.
Jakub Kašparů from
Lynt followed up in style with business reporting ( pdf ). He showed their system built on Google BigQuery and Datastudio. He shared with us profitability reports, order statuses over time,
or even an overview of how much shipping is engage with your listeners subsidized for different order values. His main message was: in order for us all to make better decisions, we need to have a comprehensive overview of the profitability of individual channels, acquisition and retention, and other aspects of the business.
Martin Zítek from
Heureka and Honza Ženíšek from Vividi showed what connecting data from offline to online and vice versa could look like in the future ( pdf ). So far, it is in maldivian lads the planning phase, but the Vividi product can already measure a lot of things offline.
Mirek Chutňák from Heureka explained in detail how he created a FB report in Google Sheets ( pdf ), thanks to which he has an overview of the performance of campaigns over time.
