Google : launched a new version of the API with lots of new features
Google : added the ability to instantly see the proportion of matched contacts for Customer Match
Google : updated the specification for product data. For example, new size options, the ability to specify delivery times for different regions, rejecting multiple products with the same MPN (manufacturer part number), more info in the article.
News – Facebook
FB : is preparing sticker ads that should appear rcs database in Stories and should look more organic. We can also look forward to ads in Reels and expanded targeting of in-stream ads
FB : from Whatsapp business it will be possible to create ads that will appear on FB and IG
News – Microsoft Advertising
Microsoft : announced several new features – video ads on their content network (only US+UK for now), the ability to import FB campaigns, Automotive campaigns, seasonal in-market audiences and many other things
Microsoft : made action and image extensions available to all advertisers
Microsoft : In the coming weeks, phrase what is inbound marketing match will start to behave like Google Ads in the US, i.e. as a modified free match. In other countries, this should start to apply from June.
Sklik : informs that the law on the regulation of advertising is being changed and the rules for medical supplies are tightened. Both the client and the processor will be responsible for the advertisement.
Sklik: launched the Search Captions extension for all advertisers.
Apple : will expand ad placement in the App Store and will display ads in the recommended apps section
Do you have a moment to read some interesting articles?
If you like to come up with new targeting on FB, try Audience Kitchen . It only works in English for now, but it might inspire you to find new audiences that maldivian lads you wouldn’t find directly in the Business Manager interface.
PPC Hero has a useful tip on how to analyze the performance of video campaigns. You can set up “Moments” within your videos and then you will get nice reports like this:
