As every year, in January, analysts and observers try to draw up a table of the main trends that will dominate in the fields of digital and marketing.
Privacy , omnichannel customer experience , artificial intelligence , augmented reality, are the most recurring topics, trends that have nevertheless dominated the scene for several years in a context where there is no longer a coherent separation between marketing and digital marketing, but where everything can now be considered as simple marketing.
Therefore, to summarize the main trends that will dominate the scene this year, it may be interesting to start from what was anticipate last year.
In the article we dedicated to marketing trends 2022 , we bahamas phone number data also find many of the trends that will dominate this year 2023, from the centrality of the customer experience, to thinking more and more in an omnichannel and “phyigital” perspective, to the value of protecting the privacy of its users, up to the centrality of data-driven marketing , Dell eCommerce , to decline from a social point of view, and Content Marketing.
But let’s see how these macroeconomic trends might evolve in 2023.
Customer loyalty : the centrality of the relationship with customers
According to Forbes, in 2023, customer smm marketing loyalty will play a key role in the marketing strategies of many companies : in an era of great economic uncertainty such as the one we are experiencing, investments will likely be focus on activities with a high return on investment .
In a similar context, the adoption of technological solutions, such as Customer Data Platforms , which enable the implementation of effective customer-centric marketing strategies , is also increasingly important.
Marketing Trend 2023: Technological Evolution in the Name of Privacy
The question of the centrality of the consumer rich data in a marketing strategy, addressed in the previous paragraph, opens the way to the adoption of a code of ethics concerning the management and processing of users’ personal data .
While personal information and data on tastes, interests, habits and purchasing behaviors are increasingly an asset to protect for users, they represent a real treasure for companies on which to develop their marketing strategies .
