In the fall, everything starts again, even the planning of the end-of-year marketing strategy: thus, marketers and strategists find themselves struggling with the definition of the activities to be implemented.
Calendar and schedule in hand, the three most relevant events are Black Friday, Cyber Monday and the Christmas holidays .
But are we really so early to implement the first marketing activities in view of these nominations?
Maybe not really… Let’s leave that to the data!
E-commerce Trends 2022: The Longest Shopping Season Kicks Off
52% of Italians already seem to have very kenya phone number data Marketing Strategy clear ideas about pre-Christmas and Christmas shopping: for this reason, 2022 will avoid as much as possible the rush for last-minute gifts and will plan purchases well in advance .
>This was announced by a recent study published by Google Italy ( Google, Italy, Consumer Survey, n=500 complete responses ) published last May.
Great deals, the possibility of avoiding Marketing Strategy crowds in stores and certain delivery times are, without a doubt, the most relevant reasons behind this choice.
>As Christmas approaches, we are therefore therefore, you can provide them with this information through various social media posts preparing for the longest shopping season. Christmas shopping, but not only: 77% of Italians surveyed also said they Marketing Strategy would anticipate their purchases by taking advantage of the Black Friday and Cyber Monday
offers and then continue with the winter sales .
Black Friday, Cyber Monday and Christmas: Get a head start
November begins (Black Friday this year bf leads will be on November 25) the hot period for online and offline sales: we move in search of the most advantageous offer but we also prepare, as we have seen, for Christmas shopping.
>An opportunity not to be missed to increase the sales of your eCommerce which, precisely because of its magnitude, requires careful planning and a rigorous and effective marketing strategy.
Here are 4 useful tips for the first activities to set up.
#1 Improve the indexing of your products
This is the time to invest time in activities that require longer implementation times: the first is undoubtedly that related to the optimization of your product pages .
>Make sure they appear in the first search results: the trick is to select a restricted basket of products on which you want to activate special promotions precisely in view of the appointments we have talked about.
>Look for the best performing keywords, develop original content and insert the right meta tags: generate qualified traffic to your site.
#2 Design small graphic interventions to refresh the layout of your store
Whether it’s Black Friday before Cyber Monday or Christmas after, it’s important to personalize your site’s design.
>Start early, preparing sets of banners that refer to the different appointments so that you can insert them quickly and don’t forget to personalize the users’ shopping experience , already adding personalized product recommendations on the home page, even for personalized gift ideas.
#3 Create campaigns on Facebook and Google ADS with a view to generating leads
The months that anticipate specific promotional. Periods are essential to set up effective lead generation activities aimed at expanding your user base. Targeted campaigns , such as Facebook lead ads, newsletter subscription pop-ups , personalized. Warnings, as well as dynamic smart forms are just some of the tools we recommend. Always remember to personalize the. play on the possibility of creating personalized gift lists or taking advantage of promotions on a selection of items.
