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Marketing Calendar Software: Why You Need One And The 6 Best Options Available

You already know that relying on a well-organized editorial calendar is fundamental to the success of any Content Marketing strategy.

The resource serves to guide the entire process of planning, developing, and publishing materials on the Internet, aiming to increase the brand’s reach and relevance.

However, when we look at the broader picture ghana phone number data of the Marketing department, we realize that the various activities carried out by professionals in the sector involve much more than creating content. So, it is necessary to count on a tool that facilitates the entire marketing process’s management.

This is where Marketing Calendar Software comes in, a solution that seeks to offer the user a rich and agile experience in the delegation and monitoring of tasks.

By outlining the 6 best options available, this text will help you determine which is the best choice for your company.

Continue reading and learn!

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What to look for in a Marketing Calendar Software?

To understand what factors you should evaluate when choosing your Marketing Calendar Software, you need to keep in mind what advantages you can expect from this type of product.

The tool must provide a responsive and user-friendly design to ensure your team’s prompt adaptation.

As you will see in this text, the best available options include features that make the user experience very intuitive, such as the possibility of editing tasks with actions as simple as dragging and dropping a card.

Another point you should pay attention to is the visual design of such platforms. Those that offer features such as the use of colors and icons facilitate the organization of workflows and the very understanding of employees.

As we are talking about a tool to be utilized by teams, it is fundamental to ascertain if the platform in question offers the right environment for collaboration between teams. This is fundamental as it ultimately keeps your professionals engaged, motivated, and productive. 

To ensure that you can use all the resources you can, if you want, arrange an offered without major problems, it is vital to check the vendor’s support policy. Keep in mind how often, when, and where you can seek help if you ever need it.

As we mentioned in the introduction, another advantage of a Marketing Calendar Software is that the platform includes editorial calendars but is not philippines numbers limited to them. Therefore, it is crucial to look for information about the different features offered by each option.

The ideal is that the solution provides integrations that allow you to centralize the entire planning and execution process in a single place.

Last but not least, it is worth keeping in mind the financial factor. Therefore, when evaluating the different options, pay attention to the variety of plans offered, and determine which ones fit your budget.

Also, it is always worth asking about the possibility of setting up a customized plan according to your objectives.

Without further ado, we will now list and detail the best alternatives available in the market. Keep reading!

1. Visually

Visually is a complete tool for managing and monitoring your Digital Marketing strategy.

The solution includes a collaborative platform where you can contact your teams, delegate tasks, pass feedback, and revise your creative teams’ work.

Visually also allows you to launch content projects quickly and intuitively, using the various templates provided by the tool.

You can produce:

  • interactive ebooks;
  • quizzes;
  • white papers;
  • interactive calculators;
  • infographics;
  • videos;
  • presentations.

Using the software, you can also get in touch with over 1000 carefully selected creative professionals.

Designers, writers, animators are matched with your project according to your company’s characteristics and objectives.

When it comes to price, Visually adopts a very flexible policy. To start using the platform, you need to fill out a form specifying your project’s details and have a representative contact you.

Once you accept the quote, you can start enjoying the solution’s benefits.

2. Wrike

A leading player in the Marketing Calendar Software market, Wrike is a platform that has been gaining prominence due to its ease for the management of remote teams.

The tool ensures efficient internal communication and facilitates collaboration between creative teams and other professionals. 

Another point that calls attention is its versatility: Wrike can be applied to satisfy the needs of an entire corporation, but can also be used on a smaller scale, as in a temporary project.

You can easily configure Wrike to meet the demands of all working styles.

The tool is also an excellent application for collecting and analyzing relevant data, which end up becoming fundamental assets for any company’s success.