Although people by nature often leave negative reviews, if you have good service and product quality, customers will be happy to tell you about it in direct messages or their stories. And you can add these comments to your stories and promote your page through the “social proof” trigger.
There is a large selection of social media templates
This is important because products are accurate mobile phone number list not always physical and can be photographed. When promoting services, it is enough to select thematic social media templates for both posts and stories and post at a certain time.
Arguments against
High competition
There are many groups on Instagram and Facebook with very similar or even identical products. They are identical in terms of service and products, it is difficult to choose someone. And if you do not understand the basics of marketing, sales, then it will be difficult to win in this competition.
You need to spend time on quality content and service
In social networks, it is important that the photos alojamiento confiable: la columna vertebral de unas compras sin problemas are high quality, with beautiful backgrounds, small details. If you do not have a physical product, but services, then a stylish design is important ( social network templates will help with this ).
It is also often important to write engaging, interesting posts, or at least include product specifications and pricing.
And high-quality service will help to organize pre-written scripts, a polite page manager.
Social media algorithms don’t always work in your favor
The peculiarity of social networks is that your content may not be seen by even 50% of subscribers, posts will be hidden, and hashtags or other important functions will not work.
It is difficult to promote b2b services and products
Because not everyone searches for them on social networks. But, of course, there are exceptions.
Unusual cases
When a website proved more effective than social networks
The company “Oboi i Shtory” developed contact lists several traffic channels, but at one point decided to focus on the website, since there were more leads from there. There was no advertising. There was only improvement of the website usability, content marketing, word of mouth. So it was possible to grow from 2 leads per day to 143 leads per day, and in a month the traffic increased 74 times.
When social networks turned out to be more effective than a website
It is believed that promoting real estate on social networks is a bad idea. But the experience of the developer of the Enfield residential complex proves the opposite.
The company decided to create a page on social networks, fill it with some information and then move forward through targeting on Odnoklassniki. The first time it didn’t work out very well, but after they indicated the cost per square meter in the advertising offer, the conversion increased.
