The e-commerce industry is constantly developing. There are already over 50,000 online stores in Poland. Sellers are competing with each other in new technological and marketing solutions.
However, it is worth remembering that the success of a given website is determined not only by the product offered, but also by its description. So how to create content to improve conversion on the website and influence profits in the online store?
The beginnings of e-commerce can be traced back to the 1980s. The first online purchase was made by an inventor from Great Britain – Michael Aldrich.
The development of e-commerce in a nutshell
It was he who developed the technology that allows you to make purchases using TV and telephone.
The real development of e-commerce took place in the 1990s in the Ws Database United States. This involved lifting the state ban on commercial use of the Internet.
So the first online stores began to appear, although they did not yet resemble the ones we use today. Back then, customers could make purchases using e-mail or telephone – the well-known baskets and forms arrived a little later.
What are SEO category descriptions
At this point, we should mention the well-known figure of Jeff Bezos, who founded Amazon in 1994. Initially, only books were sold there, but as the audience developed and became interested, the platform began to expand.
A year later, eBay was established – the father of Allegro, founded in 1999. Poland, as you Phone Database can see, was not left behind. Earlier, in 1994, the first online bookstore – Nepo – was established, which is still operating today. This is how new, large e-commerce platforms were created year by year.
Many online store owners focus primarily on products – photos and videos, which can be viewed using filters or sorting options. Of course, they are important, but we must not forget that it is through the published content that they can be found at all.