This large group includes all evaluation criteria related to the usefulness of the resource and the absence of obvious attempts to deceive search engines. The correct technical component is also evaluated here (correct layout, redirect and mirror settings, robots.txt and sitemap, clean source code, etc.). The main factors can be consider:
- text component. Search engines analyze the japan whatsapp data content that is published on the resource. The quality of the texts is assessed in all severity and in accordance with many parameters. In order for the website promotion not to slow down at this stage, it is important that the content meets 6 it provides data to a number of requirements: it is unique, new, relevant, relevant to user requests and natural (correct optimization of articles according to SEO principles);
meta tags and tags.
Search engines need to see the presence and correct use of all meta tags, as well as title tags highlighted in bold, italics, etc. This factor is important, because illiterate, and especially excessive use of all these things increases the risk of the site being filtered due to over-optimization. And this is already manipulation of the trust of Yandex and Google. In addition, meta tags determine the relevance of the article. Therefore, it is imperative to enter keywords in them, but correctly, so that the content does not turn out to be over-optimized or unnatural. The same applies to the entire text: an unjustified abundance of keys can make the content unreadable for the user, and the site – unworthy of the top;
the quality of the resource as a whole.
This ranking factor has an impact on the ranking factors from the other points. This includes jiangxi mobile phone number list everything that makes the site convenient and useful for the visitor. This includes the number of pages on the resource, and convenient navigation, and competent interlinking. Advertising (its abundance and ability to interfere with reading the content) is also included in this group. Another important parameter is the age of the project (not the domain itself, but the site – from the moment it first got into the index).
This list can also include the quantity (it should not be excessive) and quality of external links from the site. If possible, it is worth referring only to proven, authoritative sites that will help the user get additional interesting information from another source to solve his problem.
Thus, work on improving internal factors completely depends on the resource owner. Internal factors because all the above parameters are under his control. And the filling needs to be improv constantly. Moreover, as the project grows, this becomes increasingly difficult.
External factors
These criteria imply an assessment of the resource’s interaction with the external network environment. Search engines mean the following by external ranking factors:
- Number of backlinks. In other words, the citation of the site by other sources. This includes both simple placement of links, for example, from thematic portals, and placement in specialized authoritative directories (Yandex, mail, dmoz, etc.) Provid, of course, that the resource has fairly good traffic indicators and really high-quality content that visitors will want to share with other users.
Behavioral ranking factors.
Here, search engines analyze user behavior on the page, as well as in the results when they select a resource to view. These factors require particularly careful consideration. Let’s take a closer look at behavioral evaluation criteria:
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- time spent on the site . A fundamental factor for search engines. The more time a visitor spends on a page, the more obvious is the fact that there is something really interesting and useful there for his request. To improve this indicator, you need to use as many audience capture points as possible – not only texts, but also images, graphs, tables, videos;
number of refusals.
If a person visited a resource page and immediately left it, this is a signal to search engines that its content does not correspond to a specific request, does not provide an answer to the required question, and therefore is of no use;
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- page views . This indicator evaluates the overall quality of the site. The more the user scrolls through the pages, the more interesting and relevant the site appears to search engines;
- number of returns. If a person, having visited your site once, decides to return here today or another day to reread the information and find other materials, this is good for ranking;
- clickability. Internal factors the better its promotion will be. Here it is worth remembering SEO and thinking again whether the title and description are so attractive and competently composed.
In fact, to improve all the above indicators, you need to Internal factors work hard on the content. The information published on the page should always give the user a clear answer to his question. And this means that the connection between external Internet marketing and work on the internal content of the project is clearly visible.
Other factors
The influence of these factors is not so significant. However, all other things being equal, they can provide your project with priority in the distribution of positions in search results. Here are these indicators:
- domain . The main ones here include the level of the domain used (optimally – the second, for example, ingate.ru), its history (whether search engines have previously imposed sanctions on it), the presence of a keyword in the domain name;
- regional. These are mostly commercial ranking factors applicable to the subject of so-called selling queries (“buy”, “order”), when the user searches and receives a list of resources for the region of interest.
