If you’ve already identified some keyword cannibalization issues, it’s time to address them. The first step would be to review your SEO strategy so you can focus on different keywords or realign your keywords to improve your page rankings. Once you’ve made these adjustments, the next step is to update your existing pages. You may want to restructure your website hierarchy so that the most authoritative and popular pages have the most internal links.
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You can also research new keywords: The phone number spanish world of SEO is constantly changing, and you should be able to use new data on trending keywords to your advantage. Additionally, it’s a good idea to research new long-tail keywords that aren’t yet being used on your website. This will help you increase the variety of keywords you’re using, making it easier for search engines to rank your pages.
Creating new landing pages, 301 redirects, and how to use linkedin automated messaging canonical tags are also some of the options you have to address keyword cannibalization. Every website is different, so there’s no silver bullet that will solve the problem for everyone. Therefore, you should find the methods that work best for your website and start testing them to better understand how search engine algorithms will respond.
Ways Keyword Cannibalization Hurts Your SEO
As mentioned above, keyword cannibalization is likely to result in a lower search engine ranking for your website. This phenomenon can have several other adverse effects, ultimately leading to a decrease in the number of visitors your website receives. One of the main points of Google’s quality rater guidelines is the concept of EAT, which stands for expertise, authoritativeness, and trustworthiness.
These are the three main criteria Google uses to determine whether a website is relevant enough to rank high in search results. Expertise represents the website’s knowledge and experience , i.e., whether the content is relevant to the topic being discussed. Authority refers to who wrote the content: a website focused on pet care may not be the best place to discuss tax regulations, for example.
