For a long time, and ‘tracing of good goods’ has also given us Very good inspiration. in live broadcast scenarios so that consumers can understand the. Hisense brand more and faster. speaking skills and a more precise live broadcast rhythm, and the back-end needs to be flexible. Product adjustments and quick response network placement, etc.” The Brand Self-Broadcast Peak Competition targets the entire industry. In addition to physical products, some virtual products are also included. CGV Cinema’s business has been mainly offline in the past. During the closure of movie theaters due to the epidemic, when the. CGV team was thinking about how to break through the constraints of traditional channels, Douyin began to enter their sights.
In November last year
CGV entered Douyin e-commerce and established a live broadcast team, mainly selling movie packages, movie tickets and popcorn snack Job Function Email Database combinations. “During daily live broadcast interactions with fans, we learned that they have a strong interest in the internal structure of theaters and film technology. So for this peak competition, after communicating with the Douyin e-commerce team, we decided to turn the live broadcast room into Moved inside the movie studio, you can walk into the movie studio, reveal Hosts need to the daily work of the studio employees, shoot the special effects hall on the spot, explain the special effects hall, and interact with fans to buy movie peripherals based on the upcoming movies, etc., achieving a sales increase.
There has been a substantial increase
And consumer enthusiasm for the entire event is also very high.” Liu Xiao, head of CGV’s Douyin channel, said. “Because movie tickets China Phone Number virtual products, they cannot be displayed directly, and more rely on the anchor to explain. As a movie theater, we are a medium. In the past, the main publicity method and point Hosts need to of promotion was movies. Every time we explained the products, we would It is explained in conjunction with some popular or upcoming movies.” Liu Xiao further explained. “For example, in August, the movie schedule was not good. Coupled with the impact of the epidemic, offline sales and previous live broadcast methods were not effective.
