Want a practical example? Let’s say you have a car dealership, the seed keywords would be: automobiles, cars, vehicles, motorcycles, etc.
Long Tail Keywords
Unlike what we saw previously, long tail keywords generic they are refer to more specific terms . The basic rule is to be as specific as possible and thus attract more qualified visits to your website .
You’ve probably already defined a buyer persona azerbaijan phone number data for your business , but this same buyer profile may be at different stages in the buying journey . The idea behind long-tail keywords is to position your buyer persona in the right place in the funnel and thus create more effective and targeted content .
These terms have fewer searches than seed words, but the competition is also much lower, which makes it very easy for you to reach the first pages generic they are of Google more quickly and accurately.
Using the same line of reasoning as the example we gave before, in the case of a car dealership we could use something like: buy new cars, buy used cars, etc.
How to choose the ideal keywords?
Choosing the right keyword is crucial to the success of your content marketing . As we’ve seen, it determines who you’ll attract to your site generic they are and how close those people are to making a purchase.
With this in mind, you need to make sure that you choose the best keywords for each piece of content you create on your blog . Below are some tips to help you define good keywords for your strategy and thus achieve more free traffic and more sales.
Know your customer
Content marketing is about relationships, so types of computer in hindi: types and advantages of computer create a successful relationship with your customer. Put yourself in the shoes of the people you want to attract to your website and see what terms they usually use to find you.
In fact, this is one of the steps to defining your business’s persona , did you know? If you still don’t know who wants to buy your product, you’re generic they are losing money.
Set your goal
What do you want with this content? Attract philippines numbers generic they are more visitors to your website , gain leads for your list , sell more?
Although they may seem similar, each of these goals is different from one another, meaning they require different efforts, strategies, and daily activities to achieve each of them. Focus on your ultimate goal and align your entire content marketing strategy , including keywords, to get where you want to go.
