A follow-up email can be a painful moment. It feels like sending Follow-Up Email the same email over and over again, hoping for a response.
Being in sales is difficult. We spend long hours on repetitive tasks, make a lot of cold calls, and often don’t get the results we want.
But follow-up emails (like a cold call email) are one of the self employed data parts of the sales process that can always be improved .
Fortunately for you, a study conducted by Copper Trends Email showed that 70% of companies don’t send a follow-up email.
So, to get a head start, take your follow-up email strategy to the next level and take advantage of the opportunity to differentiate yourself.
Most people simply send a formal thank-you email after a meeting or interaction.
But you can make your follow-up emails more effective and engaging by tweaking them here and there.
We are here to help you!
In this post, we’ll share tips and tricks for writing more effective follow-up emails that will help you close more deals.
So keep reading and put these tips into practice. You won’t regret it.
What is a Follow-Up Email?
A follow-up prospecting email is a professional email you send after an initial contact.
It could be after a meeting, a phone call, or even a simple introductory email.
Their intention is to keep the communication channel open and build on this relationship they have recently initiated.
With LaGrowthMachine , you can create email sequences in the first big decision you have to make is this advance and tailor them to each stage of your lead management.
For a follow-up email campaign, you’ll want to write three follow-up emails.
Send them after the prospect downloads a resource, or takes a CTA action on your website (according to your lead scoring strategy).
Creating sequences like this to reach your leads can be time-consuming if done manually
With our sales automation tool , you’ll save hours of time and hassle.
A follow-up email is a key component of your sales and marketing efforts , but it’s often one of the most overlooked aspects.
We’ve all been victims of a follow-up email at some point in our lives. We’ve even treated them like spam.
So: Why should you bother?
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What’s the Point of Using a Follow-Up Email?
There are a few key reasons why a professional follow-up email is important:
- Feedback on the relationship: Follow-up emails demonstrate that you’re interested in the other person and the conversation you had. This is especially important if you’re trying to build a relationship with a lead.
- Learn more: Another reason is that it gives you the opportunity to learn more about the other person. In your follow-up email, you can ask questions that will help you better understand their needs and how to help them.
- Close more deals: If you’re trying to sell something, this is a great way to remind the other person of your offer and close the deal.
- Get more leads: Follow-up emails not only help you close more deals, but they also help you acquire more leads. A study of email trends conducted by The Harvard Business Review showed that follow-up emails, after an initial contact, increase the likelihood of receiving a response by almost 160%.
Now that we’ve reviewed what follow-up emails are and why they’re important, it’s time to learn how to write them!
