At conferences, Yandex representatives emphasize that they do not fight all optimizers, but focus their efforts on “pseudo-optimization.” This fight includes filtering manipulation of text factors, link factors, behavioral factors, and others. That is, the object of imposing sanctions is mainly those resources that intentionally try to “wrap” the text in search engine optimization, without giving preference directly to germany whatsapp data the quality of the material. The main text filters imposed on unique content include Overspam and optimization.”
Types of text filters
The following filters can be identified as the ones that most often hinder optimizers.
Filter “Overspam”. It is imposed on individual promoted phrases and requires modification of the query to remove it. It is not officially announced, but has been known email marketing and black friday since 2010. If the site has caught this filter, it means that the articles have a large number of repeating keywords and many unnatural phrases. The penalty is query-dependent and sharply lowers highly competitive queries.
The “Over-optimization” filter. It is applied to the entire site if it has too many over-optimized pages. The positions in the search results can drop by up to 20 points for a group of queries. As a result, the page loses a lot of traffic.
The Baden-Baden filter is documentary. It has been officially in operation since 2017 and is essentially similar to spam. It is a reworked algorithm that is applied to individual pages of the site. The main reasons for sanctions are: keyword spamming (the search robot sees that the text is more designed for search engines than for the reader), a lot of fluff and little specificity, and technologies for hiding text from visitors.
The Baden-Baden filter is domain-specific. Similar to over-optimization. It is imposed on most pages when using too many keywords. The filter is displayed in the webmaster panel, so it is easy to detect.
Manifestation of filters
How can we determine what filter was applied phone number united states of america to a request or document? And what should we do if we have just started promoting a site that is already overspam and overoptimization under sanctions? To do this, we need to track changes in the site’s positions for individual requests.
In what cases do symptoms indicate “Overspam”:
- One of the promoted queries has dropped sharply in the search results. It has shifted by 15-30 positions. Perhaps the relevant page has been changed, while the old page is still indexed.
- You can dramatically improve the site’s position with a small change in the query.
- The page hasn’t dropped much in terms of search queries. Traffic continues to flow, but everything has dropped for the main query.
In what cases do symptoms indicate “Over-optimization”:
- A sharp drop in the issuance of the entire group of page queries. A number of queries have changed the relevant page in the issuance, but the page itself is indexed.
- When modifying queries, positions do not change.
- Significant decrease in traffic and departure from the top 10 to the 2nd-3rd page of search results.
Content audit and its stages
When a site is subject to text filters, conducting a content audit becomes an important step in the process of combating sanctions. A content audit is an in-depth analysis of all content in order to identify violations and identify areas for improvement.
Analysis of key phrases and occurrences. Checking the correspondence of key phrases to the page content. Elimination of redundant occurrences and search for synonyms for more natural interaction with search engine algorithms.
Content quality assessment . Determining the uniqueness and informativeness of content. Avoiding duplicates and emphasizing the usefulness of the material for visitors.
Analysis of the text structure. Checking the readability overspam and overoptimization and structure of the text. Breaking it into adequate paragraphs, using headings and bulleted lists to improve comprehension.
Media content optimization . Introduce unique and relevant images, videos, and graphics. Diversity in media content helps attract attention and improve user experience.
Error fixing and code optimization . Checking for spelling and grammar errors. Optimizing page code to improve loading speed.
