The countdown begins: Black Friday 2022 is truly upon us .
The deals are going crazy, consumers are gearing up to buy products even in view of Christmas, marketers and strategists are betting everything on the most anticipated weekend of the year to revive the fortunes of the last quarter, it is a real race to the last mile to attract the attention and interest of potential customers.
In a well-thought-out and articulated marketing strategy, the days immediately preceding Black Friday are those that are usually dedicated to email marketing activities . After an effective lead generation activity, ADS campaigns, it is time to take advantage of the contacts acquired and email marketing campaigns are , without a doubt, the most effective card to play.
Grandiose offers, eye-catching egypt phone number data creatives, curious objects – anything goes to create successful campaigns.
The real challenge?
Grab the user’s attention at one of the moments when the user is most overwhelmed with messages.
Here are some valuable tips to keep in mind when developing successful campaigns.
#1 Email marketing and Black Friday: get ahead of the game
There are consumers who like to buy at the last minute and those who prefer to plan their purchases in advance.
Remember that Black Friday actually opens the door to Christmas sales , so take advantage of it with that in mind as well.
It is interesting to engage your audience indexing of websites by search enginesover time with sequences of mailings, newsletters and teaser initiatives : create anticipation for offers but, at the same time, also provide interesting content such as a personalized gift guide.
Don’t forget to personalize your newsletters with recommended products that match your users’ expectations, this will be an effective way to provide quality content.
Build anticipation with early submissions and rich data communicate scarcity and urgency in the final stages , as the long weekend ends and bids expire.
#2 Effective Email Marketing Campaigns? Invest in Segmentation!
The secret to a successful email marketing campaign is profiling and segmenting your audience . We’ve talked about this many times in our blog posts, but with Black Friday approaching, it becomes even more crucial.
- Offer special promotions to users on store categories and products they like the most.
- Anticipate offers to customers who buy the most and to those who are the most loyal.
- It creates additional discounts for those who choose to subscribe to the newsletter on Black Friday.
#3 A successful Black Friday? Be creative!
Creativity but not excess: Newsletters created in the run-up to Black Friday are often the result of the desire to attract attention at all costs.
We advise you to adopt a minimalist style : creativity is often also hidden behind a banner or a beautiful image.
The goal is clear: to stimulate the user’s click.
For this reason, it is important that the user is not distracted and that the CTA is clearly visible .
You can also use animated gifs and game design content to increase engagement .
#4 Grab the user’s attention? Start with the subject line
The subject of an email, as we have seen on several occasions, is certainly one of the aspects that most affects its effectiveness.
Here are some guidelines to create it in the best possible way:
- personalize it with the recipient’s name;
- add reference to the duration of the offer ;
- enter the reference to special promotions ;
- indicates the benefits of the offer such as free shipping;
- stimulates curiosity (e.g., “Do you want to know how much your discount is?”).
