The success of a channel on Yandex.Zen depends on three interrelated factors: subscribers, views, and likes. Views determine traffic and the popularity of a resource on the platform, likes determine the quality of the content, and the number of subscribers determines how many people find the content interesting and wait for new publications. But advertising experts ultimately look at views, since the larger the audience reach, the more likely it is that visitors to the resource will make purchases and recommend a product or service to their friends. Therefore, to increase advertising revenue (channel monetization), it is important to expand the laos whatsapp data audience and maintain its activity.
To promote a channel, some authors use fake subscribers. As a result of fake subscribers, the number of followers grows due to bots, not a live audience. To check the authenticity of a channel from which you plan to order advertising, use the free Zenstat service and similar resources. Earnings in Yandex shows the growth of subscribers and views for a selected period of time in the form of a graph. If the diagram shows a smooth line of audience growth, without sharp jumps and drops, fake subscribers were not used.
The Yandex.Zen system analyzes behavioral factors of channels. If a sharp increase in audience is detected as a result of cheating and lack of user activity (lack of views of articles, videos, comments, likes), the channel may be blocked.
When choosing a channel for advertising on the Yandex Zen platform, the difference between the number of followers and the audience is taken into account. Ideally, the audience should exceed the number of followers by at least 30 times.
Tips for growing your audience
The main task for promoting a services but need extra effort to make channel, especially business blogs, is to constantly expand the audience in order to increase popularity and earnings. To do this, you should follow these tips:
- Improve the quality of your content. Create unique, original, strong texts based on facts, examples, expert and your own opinion. Always remember that the most important thing on all digital resources is content. If you only think about increasing subscribers, views, likes, etc., then you probably won’t get it. But if you try your best to create the best content, followers, views, likes, good comments will come by themselves.
- Find your niche. The most successful content is the one that meets a specific need. Nowadays, it can be divided into two categories: funny, entertaining or useful, educational. Choose your option based on the interests of your target audience.
- Track your audience’s preferences and interests to create relevant, useful content. This is available Earnings in Yandex. Metrica service.
- Work on the visual component of the channel , including cover, illustrations, previews, presentations. A beautiful picture is impressive and memorable.
How to attract followers to your channel
Earnings in Yandex has special built-in options that invite people to subscribe to the channel. But the blogger can also encourage users to jiangxi mobile phone number list subscribe and engage in other activities. A simple, short request to like and subscribe to the channel at the end of the video looks unobtrusive and appropriate. But lengthy praise of the blog and persuasion pushes away the reader. People are 3-5 times more likely to go to the main page of the blog and subscribe to short calls than to long and overly persuasive ones.
A call to action can be designed as a button made in a special program called Canva, or as an image. Clickable images are not available in Earnings in Yandex . To engage the audience and interact with them, a blogger can ask for a comment, usually in the form of a question at the end of the text.
Conclusion
In addition to the above tips, the following recommendations will also help increase the audience on the channel in Yandex.Zen:
- Improve the quality of your content. Create unique, original, strong texts based on facts, examples, expert and your own opinion. Always remember that the most important thing on all digital resources is content. If you only think about increasing subscribers, views, likes, etc., then you probably won’t get it. But if you try your best to create the best content, followers, views, likes, good comments will come by themselves.
- Find your niche. The Earnings in Yandex most successful content is the one that meets a specific need. Nowadays, it can be divided into two categories: funny, entertaining or useful, educational. Choose your option based on the interests of your target audience.
- Track your audience’s preferences and interests to create relevant, useful content. This is available in the Yandex.Metrica service.
- Work on the visual component of the channel , including cover, illustrations, previews, presentations. A beautiful picture is impressive and memorable.
Knowing all the intricacies and following the rules of the Yandex.Zen platform, you can promote a resource, be it a business channel or a personal blog, and become successful. To achieve quick results, seek help from content marketing experts. Sometimes the easiest way to make a name for yourself, especially if the brand is gaining an audience from scratch, is to allocate a budget for paid advertising.
