I came across one good tip : the author of the article writes that one of their clients had customers complain that even after they unsubscribed from the newsletter, it still spammed them.
It was a problem with Smart Shopping campaigns that showed ads in Gmail (and the average user didn’t notice that they were ads). In the article, they recommend setting a lower conversion value rule for these users.
Wordstream has written
3 tips on how to target your competition : on Quora via topics and interests, or specific questions, groups on Linkedin, and a lookalike audience of your competitors’ followers on Twitter.
Láďa Vitouš has prepared a Google Ads investor database script that monitors anomalies in your account. It checks spend, CTR, and CPA and compares them with the previous period. You have to set the threshold from which the script will inform you, and the time period.
In this article you will find the reverse of how to set up a YouTube video campaign with a sequence of videos . By the way, it also explains why it is good.
I was intrigued by the statistics from Sklik :
search clicks grew by only 2% year-on-year, mobile the role of distributors in getting music on apple music search accounts for 48% (that’s absolutely incredible to me), and the share of clicks on product ads compared to text ads increased by
7.6% year-on-year (when the total volume of clicks almost did not change and the share of clicks from text ads decreased, this means that the absolute number of clicks from text ads also decreased).
And for those who are still ignoring
TikTok, here are some interesting statistics : according to TikTok, its users are 1.5 times more likely to make a purchase after seeing a product on the network.
They are even 2 times more likely to create maldivian lads a post with the product and tag the brand they bought from after making a purchase.
Finally, one more article about RSA . The author tested ETA vs fake ETA (i.e. RSA, which had everything pinned). He recommends switching your best ETA ads to fake ETA, they say they have a better CTR.
