Clicking on specific CTAs, selecting particular sections of a page or menu, filling out or choosing individual fields in a form, playing a video: when we browse the pages of a site, we post a lot of information, expressing our interests, preferences and needs.
Tracking browsing and purchasing behaviors in great detail and collecting data and insights is essential for deep knowledge of your users
Let’s imagine, for example, within an canada phone number data eCommerce site, being able to personalize the browsing experience of our users , offering them recommended products Custom Action based on a simple click on a banner or on an option presented in a drop-down list of a form, or, in the same Custom Action way, in the B2B field , let’s imagine, being able to engage users who have started to fill out a quote request form without filling it out , offering them services and solutions based on the little information published .
In both cases, these are personalization activities that are based on behavioral targeting , that is, the profiling and segmentation of users based on their behavior.
Custom Action: Advanced Profiling and Segmentation
Tracking your users’ behavior in minute earnings in yandex detail is possible on Blendee thanks to an advanced action and event tracking system that involves the use of custom actions , i.e. inserting a particular string of code in the presence of the action you want to map.
Commonly tracked actions include:
- Selecting a filter
- Inserting a field into a form
- Click on CTA
- Start watching a video
Once the actions are tracked and the associated information collected, it can be used as a database on which to create particularly effective behavioral filters , useful for profiling and segmenting users.
All this translates into the creation of an effective personalization marketing strategy that can include ringing and tracking activities following the action performed by the user.
