First of all. A to understand keywords you need to understand how search engines work . Let’s analyze the biggest one. A Google. A simply the champion company in content indexing in Brazil and in the world.
Going back a bit in history. A websites and links content marketing strategy were indexed in alphabetical order in the past. A meaning that no attribute of their content was taken into account when showing it to users who were doing online searches. With the emergence of Google. A however. A around 1996. A things began to change.
The search giant created its own algorithm . A austria phone number data a series of codes. A mathematical rules and logic that promised to organize and create a new way of viewing search results. Many criteria began to apply to whether or not a website was shown as a result. A and content marketing strategy thus search marketing began (see the 12 most relevant factors here) .
Keywords are one of the criteria taken into account when indexing your content.
What are keywords?
In general terms. A we can call keywords search terms . A words content marketing strategy or phrases used to search online and find useful information on a given topic.
For content marketing . A keywords are the terms linked to your content. A that is. A for each piece of content you produce a question or problem must be connected and the keywords help users find your solution.
In practical terms. A for each page created on your website. A a keyword must be optimized so that Google can understand the subject matter and show it to Internet users who are looking for this information.
An interesting fact about keywords is that how to learn power bi in hindi | how to learn power bi without content marketing strategy them. A SEO (Search Engine Optimization) simply wouldn’t exist. Keywords are the genesis of search marketing. A so they’re your starting point to ensure your efforts with organic visits .
Types of keywords
Basically. A there are two types of keywords: head tail keywords. A or “seed” keywords. A and long tail keywords. A or “long tail” . Below is the definition and applicability of each of them.
Seed Keywords
Does the name suggest anything to you? These keywords are the most generic words. A usually the terms capable of defining your company. A product or service.
They are made up of one or two words and philippines numbers represent content marketing strategy an entire market. As you can imagine. A the breadth of these keywords considerably increases the searches and visits that can come from them. A however. A the competition for these terms is also high.
Getting these keywords into the SEO gold rush is a bit more complex. You’ll need to perform activities daily and wait a long time until you reach your goals. Because of this. A they’re not recommended for beginners in content marketing .
Want a practical example? Let’s say you have a car dealership. A the seed keywords would be: automobiles. A cars. A vehicles. A motorcycles. A etc. Do you see how generic they are?
