Yes, some of these business models quickly lose relevance and become less profitable, but there is an understanding of how everything works here. For example, you can earn money on information products, advertising other bloggers, advertising collaborations with brands, receive % of the profit as a producer.
You’ve probably heard about blogger-producers phone number library (Sasha Mitroshina, Anya Protasova, Nelly Armani), who earn millions by launching one infoproduct per month. There are online stores that have revenues of several million, without promoting themselves through the influencer’s personal brand.
What’s wrong with Instagram?
Stupid social network algorithms
It is clear why they were created – so that you, as a user, spend more money on this platform and pay for the promotion of your page. For social network templates , for launching advertising campaigns, etc. This includes targeted advertising improves site loading speed and the “promote” button under individual posts. But this does not always bring the desired result.
High level of competition and difficulty of entry without a budget
Yes, it is possible to enter Instagram without a budget. But do not expect rapid promotion and growth of the audience. Now, unfortunately, this cannot be achieved without money. You will have to pay, if not for official advertising, such as targeting, then for the services of bloggers, micro-influencers (and their budgets are from 10 to 500 thousand rubles for 1 post or a couple of stories).
What’s cool about TikTok?
Huge and free reach
No other social network has such large organic, free reach. If you make a viral video, you can get to the TOP without subscribers and immediately contact lists get tens of thousands of views and likes. And to do this, you don’t necessarily need to have experience developing a page in other social networks or even be a blogger. It’s enough to be creative and know how to edit well to make dynamic videos.
Flash mobs, challenges with branded hashtags
It is important to come up with an interesting format with a TikTok blogger who has a large audience. Yes, micro-influencers are ineffective here, unlike Instagram.
If you work, then with those who have 5 million subscribers and at least 300 thousand views.
You work out a concept with a blogger, he records a video, puts a branded hashtag first in the description, and launches a challenge with some kind of prize (it works worse without it).
On the Russian market, the most effective cases are those of the Yula project and the L’Oreal brand:
- Video about “Yulia”
- Video about L’Oreal
There is an opportunity to promote through branded advertising
In addition to native advertising collaborations through video, agencies can order other formats:
- Brand Takeover (a banner that appears when you log into a social network).
- In-feed Native Video (ads that appear within or between videos, something like targeting on Instagram).
- Hashtag Challenge (a banner that appears with challenge sections and announces a new activity).
Low level of competition
Many people understand that TikTok is a good platform for entering and getting new traffic. But only a few use it and do something about it. Therefore, if you have the resources to produce entertaining video content on a regular basis, try promoting your brand on this platform.
