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Christmas Marketing Automation Strategies: Workflows for the Perfect Gift Guide

The mad rush to find the perfect gift has officially begun!
>>>>>>>>>>>>>>>>>>>>Plus, this year, Christmas is just around the corner and with it all the anxiety of putting the perfect gift under the tree.

Black Friday and Cyber ​​Monday marke the start of the Christmas shopping season: the most avant-garde took advantage of the darkest weekend of the year to buy gifts at even lower prices, but there are still many consumers looking for the right gift to give!

For eCommerce but also points of sale, the right time has come to launch campaigns that can give the final boost to sales before the sales period, thanks to Christmas marketing automation strategies!

But there remains one difficulty that bolivia phone number data should not be underestimated: after the grandiloquent offers of Black Friday, how do you attract the attention of customers and prospects?

Christmas Marketing Automation Strategies: Unlock the Full Potential of Email Marketing!

TV spots, billboards, banners and ranking factors sponsored ads: as the holiday. Christmas Marketing season approaches, consumers are literally inundated. With offers, promotions and products that hardly meet their needs.

A rich range of products, but that’s not all: when rich data we create newsletters with gift tips, we don’t forget to make it easier for our potential consumer to find the best gift.

The advice is therefore to create a real structured gift guide with references to specific dedicated sections of the store.

Let’s take a look at some examples:

  • gift ideas selected by product categories (e.g. accessories, perfumes, clothing);
  • gift ideas chosen by price range (e.g.: less than €50, between €50 and €100, etc.);
  • Gift ideas designed for the type of recipient (eg: gifts for mom, dad, boyfriend, etc.)
  • Thematic gift ideas (e.g. ragals for readers and travelers, etc.).

To you can and plan mailings over time to include reminders, last-minute offers, and helpful tips.

Marketing automation at Christmas: start with a good profiling of your audience