Retail Marketing: the future between innovation and digitalization
It’s going to be an interesting year for the retail world, according to Deloitte’s 13th annual Technology Trends Report . After going […]
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Summer Sales Marketing Strategy
June is the month that definitively opens the doors to summer, sunshine, the first beach holidays and… Summer sales . The long-awaited
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CRM vs CRM Customer Data Platform
In the era of customer centricity , with an increasingly attentive and aware consumer, a brand’s ability to create relevant customer experiences
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Data integration and omnichannel
In the era of Big Data, Data-Driven Marketing and the synergy between physical and digital touchpoints, the issue of information
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RFM Matrix: More Personalization, More Engagement
Personalization activities for even more effective customer engagement -oriented marketing strategies : let’s go back to the RFM matrix , one of the most effective audience profiling and
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Welcome Email: From Onboarding to User Profiling
If first impressions are what count, then you can immediately see the enormous potential that a welcome email has . Technically, a “welcome email”
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Smart Search: Blendee launches the new version of smart search
Autumn of good news at Blendee: in the latest version, new versions of features intended to increase the performance of sites and eCommerce
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Product Recommendation: Following in the Footsteps of Amazon
It was in 1994 that Jeff Bezos left a secure job at a hedge fund and, in the basement of
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Marketing Strategy: Black Friday, Cyber Monday, Christmas
In the fall, everything starts again, even the planning of the end-of-year marketing strategy: thus, marketers and strategists find themselves
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Email marketing: it’s still crucial but…
Let’s get back to email marketing : we have dedicated many articles on our blog to email marketing strategies and activities, as
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Custom Action: The Power of Personalization
Clicking on specific CTAs, selecting particular sections of a page or menu, filling out or choosing individual fields in a
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Audience microsegmentation:
The right message to the right person at the right time: this is where the success of a marketing strategy that
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Email Marketing and Black Friday
The countdown begins: Black Friday 2022 is truly upon us . The deals are going crazy, consumers are gearing up to buy
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B2B customer experience
There are no more alibis for companies in the B2B sectors : the personalization of the customer experience in the purchasing processes has
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Christmas Marketing Automation Strategies: Workflows for the Perfect Gift Guide
The mad rush to find the perfect gift has officially begun!>>>>>>>>>>>>>>>>>>>>Plus, this year, Christmas is just around the corner and
