Trying to sell at all costs and at all times
Content marketing is not just about selling and publishing promotional posts on your company’s channels. The cornerstone of a content strategy is educating your company’s audience, and that doesn’t just mean talking about buy from you product, service or business.
Want an example?
I invite you to do a search on Facebook for companies that operate in the same segment as yours. Look at their pages on this social network and pay attention to the posts they make.
I’m pretty sure that at least 8 out of 10 albania phone number data pages will only have sales posts on their profiles. And when I say sales posts, I’m referring to: posts buy from you about the product, the company, posts that highlight differences and any content with the pure objective of selling and nothing more than that.
Don’t fall into this trap! Get ahead of your competition by doing things differently .
Of course you need to sell, but doing it all the time and to everyone is not content marketing. You need to bring valuable content to people and educate them about your market.
Through this education, they will better buy how to earn money sitting at home: how to earn money sitting at home? from you understand your industry and choose it when it comes to buying. So make sure that your content strategy has a balance between sales and education , with the latter being preferred.
3. Leaving lead generation aside
In the post “ Lead generation: The secret formula for your company to sell more! ” I highlighted the reasons for you to capture leads. The biggest one is because there are very few people who are determined to buy your product or service.
Most consumers are in the discovery or problem recognition phase , regardless of the market. And this is where your company buy from you should act with content marketing, focusing on attracting them and then capturing leads to build relationships and sell to .
If your company is already producing philippines numbers content but doesn’t have a contact list , then you’re doing it all wrong. Because the people who come across your content may never come back and you’ll need to invest again to reach them.
With lead capture , however, you create a base of people interested in what you offer. It’s only a matter of time before you can sell to them, as long as you’re familiar with the sales funnel .
But be careful: lead generation is not just about capturing emails. Things have been changing for a long time now and your company must keep up with market developments.
Today, it is possible to capture WhatsApp numbers, Messenger bots , browser notifications and even custom audiences on Facebook. Learn how to explore these options in your business.
4. Forgetting to make offers
While on one side there are people who only think about selling, on the other there are those who forget to make an offer. This is the case of those who publish free content, but never talk about selling to their audience.
Keep in mind that NOBODY WANTS TO BUY your product or service. They do it because of a need or problem that can be solved by purchasing it. Buy from you need to show them the solution and most importantly.
Therefore, your content should also have this focus. Create a message sequence for those who download an eBook , for example. Make buy from you specific offers to your contact list and to people who visit your website.
This is when your content strategy will bring money into the company , so it is a step that cannot be neglected.
As for the ideal time to sell, this varies according to several factors. Among them: market, content you publish, target audience, type of product, and others. Test and find the best time for you!
