Around 30% of those who make a purchase in an online store first perform at least one search: estimates collected by Blendee confirm that the internal search of a store or website is one of the most interesting features to use to improve its performance , including in terms of conversions.
Indeed, a quick search and relevant results allow users to quickly move from one product or content to another, concluding, in the case of e-commerce, the purchase more easily.
What if the results of a search could be personalized?
>>>>>>>>>This is where the new version of the kuwait phone number data method Blendee’s Intelligent Search comes in , even more efficient and effective thanks to the contribution of artificial intelligence : The results are personalized according to the user’s segment and based on the different algorithms : from the most viewed and clicked products/content to those recommended based on the user’s browsing and/or purchase history.
The result?
>>>>>>>>>A better browsing and/or purchasing experience on the user side , an increase in the conversion rate and the browsing performance of the site/eCommerce .
But how do you get the most out of Blendee’s smart search ?
Blendee Smart Search: personalized results in one click
Personalized Search Results: As internal factors expected, this is where the secret to Blendee’s smart search lies.
- Assignment of a specific segment to the search , i.e. the possibility of displaying different results depending on the user segment (for example: in rich data a clothing store, a user who spends a lot can choose to display the products of the new collection among the first results, while to a user who buys more frequently during the promotion period, the outlet or discounted products);
- Integration of content and product recommendation engine that allows to insert products based on different algorithms.
As you can easily guess, the intelligent use of both features allows you to guide a user’s browsing and purchasing journey , showing products and content that are more in line with their needs and expectations.
To go into more detail, Blendee’s Smart Search module also allows you to define in just a few clicks:
- content type : i.e. choose to open the search to all content on your portal or only to specific types (blog articles, products);
- Search fields and layouts : At this point, in the search field, we are allow to choose whether or not to display product categories among the search results and possibly among the fields of the main product/content to be searche;
- Conditions: Once the first settings are define, we can choose to display the search only on certain pages or on all pages, rather than specifying the conditions of the product or content recommendations entere.
Blendee Smart Search: effective features, but not only that!
Intelligent use of the advance search function within a shop or website. Cannot be separate from its perfect integration into the site/eCommerce .
If the goal is to ensure a better browsing and. Shopping experience, it is essential that search is also seamlessly integrat.
