An important and Consider that the research was bas on information acquir from 46 different studies on eCommerce of various types and locations. The lost revenue of eCommerce due to the phenomenon of cart abandonment has been estimat at 18 billion dollars. Is your eCommerce not performing as you would like? Discover business data. common errors and best practices The sectors in which cart abandonment has the greatest impact
A premise is ne: the phenomenon of abandon carts concerns
An important and Both the B2B and B2C segments. Due to a series of characteristics relating to consumers. in addition to the fact that africa email list the numbers are still different (to the advantage of the latter). it must be consider that in B2C cart abandonment is much higher. Among the sectors in which there is the greatest incidence. in first place we find Automotive which in 2021 record the highest abandonment rate globally. equal to 89.11%.
In second place is Airline (88.87%). follow by Fashion (88.57%).
An important and Among the sectors characteriz by buyers more likely to complete the purchase. however. Food & Beverage stands out with a cart abandonment rate of 61.13%. The reason? In this sector the average amount of purchases is relatively Phone Database low and this pushes the public to limit second thoughts. You might be interest in: “3 other elements that will characterize eCommerce this year” Cart abandonment: mobile vs desktop The analysts also studi the cart abandonment rate in relation to the device us by the user in relation to e-commerce.