Sometimes it can be more common and associated. With what you sell (pccomponentes) and other times it. Can be more free and personal (apple).
The important thing. Is to know what you want to do with it next.
Visual identity
For example, if I draw an apple (whether I do paraguay phone number library it well or badly) it will remind you of Apple, if I draw a rabbit you might think of Playboy and if I draw an M that is too curved you might think of McDonalds.
This section includes all types of graphic elements , such the first one that appears as cards, advertising brochures, posters, web design, photographs, uniforms, shop windows, etc.
Sound identity or audio branding
If you hear a certain noise or sound and it fb users reminds you of a brand. That company has done something right. It is something that is very often underestimated and yet. Has a brutal power to associate with memory.
