Due to the ever-increasing digitalization, you will see that the customer’s purchasing process is also changing. It is almost exclusively online, where all information about products or services can be found. The buyer journey is the customer journey that the potential customer makes to ultimately decide whether or not they will become a customer of your company. A well-designed buyer journey is very important for the growth of your company.
Why is it important to improve your buyer journey?
For a new customer, the buyer journey is the telegram number database start of the customer lifecycle. This means becoming a customer, being a customer and customer leaving. In the first phase, the customer gets to know your company and product or services. After the purchase, there are different phases of customer journeys in the phase of “being a customer” and perhaps even “customer leaving”. By improving each phase well, you ensure that the customer likes to remain a customer and that there is sufficient growth to also recruit new customers.
4 Steps to Improve Your Buyer Journey
1. Develop the scope of the buyer journey
Everything starts with re-mapping the customer journey. What name will the buyer journey get? Who are the new potential customers or which gregory sfoglia hub customers do we want to retain? It is important that you as a company properly construct what you want to achieve with the improved customer journey. By mapping all of this, it will soon be clear agb directory what you are going to work on and especially what you are not going to do. This is very useful if there are many different buyer journeys taking place with you.
2. Improve internal expectations of the buyer journey
Work out how the current journey is set up. Which phases does the customer go through during the current customer journey? How many and what kind of contact moments are there? Discuss well what expectations a customer has or can have during his customer journey. In practice, there are five phases that generally form the buyer journey. their experiences with the buyer journey, so you know whether something should be changed in the new plan, for example.
