examples of lead generation forms! you can take your conversion rates to the next level.
Lead generation form design is a key component of high-converting websites. It’s even more important if you’re looking to generate more leads.
In this article:
We will review the most important design principles that are important when designing a lead generation form and
We’ll present 6 lead generation forms that apply those principles with maximum effectiveness.
high converting lead generation form design
Let’s get to it.
What is a lead generation form?
A lead generation form is a web form designed to capture female database contact information from potential customers on your website. The most common lead generation forms are event registration forms! contact requests! users requesting a free trial! downloading guides! or subscribing to newsletters.
5 + 1 Key Elements of a High-Converting Lead Generation Form
There are 5 key elements to creating high-converting lead generation forms. However! the last element can make all the difference when converting those leads into sales.
Let’s get to it.
- Form fields
Form fields and their appearance are probably the most important aspects to consider when designing lead generation forms.
An easy way to improve conversion rates on lead generation forms is to remove almost all fields so that the requirement is lower. However! this is a double-edged sword! as lead quality decreases when there are fewer fields on the form.
A smart way to generate leads with longer forms is to display fields one at a time . Once the person fills out the first field of the form! moving on to the second is no longer a big deal. These are called multi-step forms.
Lead generation chatbots do this effectively.
Hi there!
- Text used in lead forms
The text you use is the second most important element in ability to influence the local high-converting lead generation forms.
The text refers to
the title
all fields
Basically! all the written text that the form has
You need to think about what specific information you want to ask for. Only then will you be able to create effective lead generation forms.
Below are a couple of examples of how not to write texts in lead forms :
“Leave a contact request!”
“Subscribe to our newsletter!”
“Download our guide!”
Typically! the best conversion copy actually communicates the value the customer will get! for example:
“Book a free consultation and get a free consultation on thailand data onversion rate optimization!”
- Clear call to action
Having a clear call to action (CTA) is an element that is missing from many form designs.
Remember! if potential customers don’t know what to do next! they won’t do anything.
While the text used and the CTA are important! they are not the most important factors.
The most important thing to create a clear call to action is to make sure it stands out. In other words! the difference in color between the button and the rest of the form.
