6 Key KPIs You Should Use to Generate Leads
Lead generation is one of the most important goals that businesses try to achieve through digital marketing. Online marketing is very convenient for this purpose. There are many ways to do it and you can even implement marketing strategies through several channels simultaneously.
But how do you know if your marketing campaign is really effective?
The only way to do this is by measuring the performance chinese overseas canada database of your lead generation efforts. The answer lies in key performance indicators (KPIs). Lead generation KPIs are metrics that will help you improve your lead generation strategy.
To give you a helping hand! we’ve put together this list of the 6 essential KPIs for lead generation that you should be using consistently.
- Rejection rate
One of the best ways to analyze the performance of your lead generation strategy is by looking at the bounce rate. The bounce rate is one of the lead generation KPIs that can help you understand whether your website is relevant to the demographic you are targeting.
This is a very simple metric. Bounce rate is the number of visitors who leave your website without looking at other pages first.
For example! a bounce rate is when someone finds your website on a search engine results page (SERP)! clicks on a link to your website! and then returns to search for other websites in the SERP. All analytics tools calculate bounce rate using the same formula – the total number of visitors divided by the number of visitors who left the website immediately.
So what does a low bounce rate tell us? If this KPI is low! it’s a good sign. Most visitors to your website spend some time on it! browsing and reading various pieces of content. On the other hand! if the bounce rate is high! it means that most of your visitors leave your website instantly.
There are many factors that contribute to high bounce rates. It could be due to slow download speeds or the content on your website not being relevant to the demographic you are targeting.
In any case! you need to take all the factors into account so that you can identify if there are any flaws in your lead generation strategy or on your website. This is the only way to identify the problems and reduce the rejection rate.
2. Conversion rate
You probably already know that conversion goals are a when you find them and reflection of your marketing goals. A conversion goal might be that visitors to your website subscribe to your email list or make a purchase. But what does this have to do with lead generation? Conversion and lead generation go hand in hand. Finding out how many conversions your landing pages get is very important.
When a visitor decides to give you their personal information and subscribe to your mailing list! that person automatically becomes a lead. In other words! the number of conversions equals the number of leads. Increasing your conversion rate boosts your lead generation strategy. This is why conversion rate is one of the most useful KPIs to monitor for lead generation.
Conversion rates and bounce rates are both a percentage. In this case! a percentage of visits to your website and conversions (visitors who performed the action you wanted).
It is important to clarify that all the pages on your website have different conversion rates. The overall conversion rate is the average value of all your pages together.
It’s tempting to make statements like! “A 5% conversion rate is considered a good conversion rate.” But to be honest! this depends entirely on the context. Both on the quality of the traffic you receive and the industry you belong to.
As a general rule! which is not always true! we can say that if your conversion rate is less than 1%! then it is not very good — although in certain cases! it could be. Even 5% may not sound amazing when we are talking about the conversion rate of a specific landing page that could have 20%.
The best strategy to improve your conversion rates is to identify the pages with the highest volume of content on your website. This is where the problem lies that makes your visitors decide to leave the site. Try changing the layout! adding quality content (texts with images)! and making your call to action (CTA) more prominent.
These changes will produce instant results. Make sure to check your analytics software frequently and keep an eye out for any changes in conversion rate.
- Average time on page
The next KPI you should track with an ongoing lead thailand data generation initiative is average time on page. It’s a simple metric that shows you the average time your visitors spend on your page before they leave for other sites.
With excellent analytics software! you can monitor the average time on page for each of your website’s pages! as well as the average time on pages for your website in general.
This is a critical KPI! and learning how to read it will help you improve your lead generation efforts. A low average time on page tells us that your visitors are spending very li
