In the worst case scenario, our site could be penalized or even banned if the algorithm suddenly changes, changes that can be addressed once we know better. Although Google uses hundreds of SEO ranking factors in its current ranking algorithm, here are the 10 most important ranking factors based on our experience in 2023 and 2024: 1. Site Security Certificate Since around 2014, Google has recommended that website owners move from HTTP to HTTPS.
HTTP and HTTPS
are both basic protocols that allow us to send and receive information in the form of websites, with HTTPS (where country email list the “S” stands for “Secure”) designed to provide an extra layer of security by utilizing what we call an SSL (Secure Socket Layer) certificate to transmit data securely.
While switching to HTTPS
will not directly improve your site’s SERP rankings, continuing to use HTTP may cause your site to be demoted. what is responsible AI? In fact, if you use the Chrome browser, Google will send a “Not Secure” warning when you try to access a website using HTTP, so this can seriously impact your bounce rate.
>>Another important consideration is that Google Analytics is more useful for HTTPS because Google doesn’t just show referral sources as direct traffic. If you haven’t moved your website from HTTP b2b reviews to HTTPS yet, it’s easy now: Buy an SSL certificate, most of the popular hosting services today offer free SSL certificates.
If not, it’s now very affordable
probably under $5 a year. Install an SSL certificate on your hosting account if you haven’t already. After migration, make sure to check all inbound and outbound links, URLs that have not been updated from HTTP to HTTPS may be broken.
Set up a 301 redirect from the
old HTTP URL to the new HTTPS URL. This is to ensure that anyone who bookmarks your site is automatically redirected to the new address and helps Google index it. 2. Mobile-Friendly Websites It’s no secret that since around 2015, Google now prioritizes mobile-friendly websites on its SERPs.
